Here's What Happened: Meta AI, TikTok Notes, X's user fee and Taylor Swift dropped
This Week: The thirst for new updates is fulfilled with launch of Meta AI, Taylor's album, TikTok Notes, YT Shorts Ad format & more. Too much 🧃
Brands were again squeezing the juice out of Taylor’s album launch, some were busy trolling Mark Zuckerberg’s beard look. A lot happened between both social trends, and that’s mentioned below:
Before we start, if you like my work and want to avoid missing the best marketing each week, join my paid newsletter. It will support the work and give you access to our discord and archive.
Top 6 Updates of the Week 🌦️
Youtube launches a new ad format for short-form content, “Select Shorts”. (NS)
TikTok’s Notes App is officially launched in multiple regions, including Canada & Australia. (MS)
Meta AI gets integrated into Facebook, Instagram and WhatsApp. (TW)
X plans to charge an annual feee for all new accounts to fight bot sign-ups. (NS)
Snap adds AI watermarks to increase transparency measures. (AI)
LinkedIn is testing a new subscription plan for Company pages that provides AI tools to businesses & other features. (AT)
Trending
EU is looking to make Meta’s “Pay or Consent to tracking” model illegal with new legislation. (DF)
Snapchat shares a new report about performance of brand campaigns. (CK)
Frontline19’s Channel 4 continuity takeover highlights NHS Workers’ Mental Health Campaign. (BT)
Pinterest hosted their first activation at Coachella. (NS)
MKBHD’s review of Humane AI is causing a huge controversy. (TC)
Stagwell acquires PROS Agency, Digital PR Leader in Brazil. (TC)
Amazon introduces shoppable ad-supported channel to Prime Video and Frevee. (MD)
Tesco Mobile launches new brand platform. (CM)
Experimental: Papa Johns launches edible candle made out of its garlic sauce. (GE)
Netflix added 9.33 Million customers in Q1, the success of password crackdown. (MW)
John Deere is looking for Chief Tractor Officer to run TikTok Channel & Travel for $200k. (read)
Joan Creative trolls Nike’s Women’s Olympics Team uniforms, the brand was also met with internet trolls on IG & TikTok. (US)
The Cast of Office stars in AT&T Business’s new campaign ‘Dream with Rainn’. (WP)
Discord finally launches chat polls. (US)
Palantir is pitching ad agencies on its AI technology. (CL)
Coca Cola twists its logo for Recycle Me Sustainability Campaign. (PR)
Kraft Heinz rebrands Mio Liquid to utilise Gen Z wellness Trends. (MB)
Jimmy Butler stars in Essentia’s latest ad campaign: Hold My Hydroboost. (D5)
TikTok 🎶
TikTok is testing a way for news publishers to attach links to organic videos. (NS)
TikTok ban bill passes through the US House of Representatives House again. (FG)
TikTok shares new data about Canadian users on platform. (TG)
TikTok is now rolling ‘Account Check’ feature for creators to check if they’re complying with Community Guidelines. (NS)
TikTok and AXS announce Global Ticketing Partnership. (ST)
CapCut now allows you to record your voice to use across different videos. (TB)
Instagram & Threads 🗂️
Meta’s AI tool is now powered by Llama 3 model. (TR)
Meta is testing DMs on Threads App. (FD)
Instagram generates more ad revenue than YouTube. (RT)
Threads to temporarily shut down in Türkiye. (TR)
Instagram Stories added interactive Polaroid Frame for Coachella. (RO)
Threads is now testing ‘Top’ and ‘Recent’ search filters. (TS)
IG’s Brand Marketing Lead shares Lil Yachty’s Close Friends list campaign was organised by Meta. (LH)
Instagram is testing ‘Creator AI’ program to turn the best influencers into AI versions. (AV)
Meta 😅
Meta shares insights about lead generation ads. (AB)
Meta releases Llama 3 claiming its the best in the market. (JL)
Meta rumoured to launch ads on Threads later this year. (view)
Facebook now allows you to pin ads in your ad account on desktop. (AG)
Meta is rolling out automatic post removal tool for Group admins. (MN)
WhatsApp launches new filters to find messages faster. (OB)
X (Twitter) 🕹️
X is working on a swipe to response functionality. (ST)
Hyundai pauses ads on X due to Ads displaying alongside harmful content. (LK)
Elon Musk again polled about bringing Vine back. (GA)
X got banned in Pakistan amid political tensions.. (EM)
X Is having a webinar on 24th April about Advertising on platform. (NS)
DoubleVerify apologies to X and advertisers for misreporting X’s brand-safety rates. (ST)
X is offering new incentives to attract brands for Verified Organisation plans. (DL)
X is now promoting creator subscriptions. (VW)
Youtube 🕹️
YouTube gets strict with Ad blockers, announcing even more restrictions on third-party Apps violating their guidelines. (AP)
Youtube testing ‘most relevant’ subscriptions feed and simplifies members-only shorts upload. (TB)
Google 🔦
Adsense launched new Ad Intents format for Auto Ads. (SL)
Google Demand Gen Ads introduces GenAI Image creation. (SJ)
Google Search Console security update improves management of ownership tokens. (View)
Google shares Ad Strength not used in Ad Rank. (CM)
Google Ends Video Carousel Structured Data Test. (SJ)
Agency News
Digitas launches Generative AI Platform. (AG)
Psycho Bunny selects Astronomie as its media AOR. (PR)
Ogilvy appoints Rafael Rizuto as Chief Creative Officer. (LB)
Anomaly London to handle Revoult’s EU advertising account. (ML)
Red Brick Road Agency wins Skipton Building Society account. (CL)
Former Walmart and Disney Creative Execs launch DANG Creative Consultancy. (CL)
Red Antler purchases majority stake in Austin Agency Fat Earth. (GB)
Leo Burnett hires Kimberley Gill and Bethany Manning as creative directors. (BM)
University of Sydney appoints CHEP Media. (GB)
HypeJar appoints ROAST and Kitty for Digital Services. (BL)
Republic Airways names MKR as its agency of record. (LB)
Alliance Pharma appoints UM Bristol as New Media Agency. (LB)
Barclays UK appoints Born Social to run social media account. (TB)
The Shipyard acquires Fahlgren Mortine, an integrated communication agency. (CP)
The Out, luxury car rentals appoints Cream, Indie full service agency (PN)
Hawke Media acquires Social Thrive, digital marketing agency. (AB)
MoneyGram announces new Agency partners to lead creative, brand and media. (MC)
Brands & Ads 🏓
My Fav; Dove’s new pledge to never use AI in advertising and the message of highlighting real-beauty in new ad is chef’s kiss.
Cheetos launches new campaign sharing most consumers eat Cheetos with their dominate hand. Do you? (MB)
Beko’s insurance launches new fun ad spot about grandfather’s most prized possesion. (LB)
Chili’s launches new espresso martini and ad campaign creative from MischiefUS. (MB)
Heineken partnered with Bodega to launch ‘The Boring Phone’ targeting Gen-Z’s nostalgia love. (View)
In new Ad spot, KFC South Africa tests how far will people go for the taste of KFC? (BC)
ChildX launches new ad campaign raising awareness about Pedos using gaming avatars to groom children. (MN)
McDonald’s back with new campaign & AR filter utilising the ‘Mmm’ brand word. (MD)
Southwest Airlines launches new brand campaign ‘The Big Flex'. (MD)
Rubicon’s latest ad campaign tries to fix London’s bad weather: Release the Sunshine. (FG)
Toyota launches ‘Start Your Impossible’ Campaign ahead of Paris of 2024 Olympics. (MD)
SiS, Nutrition brand launches its new platform: ‘You can’t beat science’ with stunning visuals. (BS)
UPS’s new ad spot highlight diverse small businesses supporting each other. (LB)
AMV BBDO and COPI launches new ‘Smear Campaign’ to call out illegal sewage dumping. (LB)
Usain Bolt stars in the latest Persil ad campaign for the launch of Persil Wonder Wash . (BL)
Hellmann hands out empty sandwich packages to raise awareness about saving sandwich ingredients for future. (LB)
Apple’s new campaign in India asks consumers to Relax & Trust the product. (NT)
AI 🤨
AnNahar launches the World’s first AI President in Lebanon. (HR)
Impact Media launches Guaranteed Attention Suite. (AO)
Amazon Music launches Maestro, AI playlist generator. (CF)
Poe adds new feature that allows you to chat with multiple bots at the same time. (AW)
Adobe plans to add AI tools like Sora in Premiere Pro. (MT)
PubMatic partners with GroupM to launch First-of-its-kind AI generated Cohort modelling capability for Advertisers. (TC)
Webflow acquires Intellimize to add AI-powered webpage personalisation. (OA)
Nothing integrates ChatGPT in new earbuds. (SA)
Slack rolls out its AI tools to all paying users. (EG)
Microsoft & LinkedIn
Microsoft Research Asia unveils a new experimental Visual AI tool, VASA-1. (SF)
LinkedIn shares a new infographic on best video content practices. (SL)
Marketing & AdTech
Brave Browser launches AI search engine. (TB)
Netflix announced new partnerships with Ad measurement providers: Kantar, Cint and NCSolutions. (HN)
Twitch is rolling out their TikTok-style feed to everyone this month. (AD)
LiveScore partners with Permutive to launch new Audience Data platform. (MB)
P&G increased their ad spending by 14% but organic growth slows. (AT)
WPP received 64% more complaints to its whistleblower helpline in 2023. (LB)
GrowthLoop and TransUnion partner to improve advertising spend optimisation and audience reach. (LV)
6 leading agencies partner with Day of Wrk to run campaigns pushing demystification of creative job roles. (MB)
Mozilla improves Firefox page load speed by 10%. (RT)
Wix partners can now sell templates in Wix Marketplace. (AA)
System1 wins more than 250 new clients in FY2024. (WA)
Qualtrics appoints Gurdeep Singh Pall as President, AI Strategy. (MN)
Specsavers launches a new Roblox Obstacle Course. (EG)
The Sun and Daily Mail receive highest amount of monthly print and digital reach across the UK. (PR)
ASA shares Green Food ads mislead consumers with eco ‘halo effect’. (MB)
Forbes launches Annual Entrepreneurial CMO 50 list. (SG)
The Pulped; Market Data & Studies of the week
New Study reveals Average CMO Tenure in 2023 was 4.2 years, unchanged from 2022. (read)
IPA’s Q1 2024 Bellwether report shares number of advertisers expecting budgets to rise fell from 14.7% to 9.4% in Q1 . (read)
Digital ad revenue increased 7.3% in 2023, hitting $225 billion mark. (IAB)
Only 10% of British Consumers say they like to own or do things that display their wealth. But 48% also shared that they often spend extra on higher quality products. (SN)
Only 51% of marketers are prepared for the depreciation of third-party cookies. (WARC)
Only 22.5% British Adults describe reporting and news as “factual”, compared with “misleading” (20.6%), “untrustworthy” (19.4%) or “biased” (19.3%). (TML)
45% of Australian workers at businesses don't consider copyright laws when performing their duties. (report)
44% of consumers believe customer service has gotten worse over the past three years. (CX)
New Study shares, The average consumer household spent 20 per cent of their income on non-essential goods and services during the 34-year period. (TAF)
18% of US Households have Six or More smart home devices. (CS)
30-something millennials are consuming more wine, and a segment of high-end millennial consumers also spend more per bottle on average than baby boomers. (report)
A new study discussing ethical marketing framework for metaverse simulated experiences of tourism. (read)
68% of Gen-Zers would take an unwanted job for good pay, they got bills to pay. (report)
The typical 25-year-old Gen Zer has an annual household income of over $40,000, more than 50% above baby-boomers at the same age. (The Economist)
57% of Americans shared they need more sleep, while 42% said they’re doing fine sleep-wise. (Gallup)
83% Millennials believe in Astrology, compared to 62% of Gen-Zers. (report)
Kantar’s research shares 86% of board directors regard climate transformation as a business opportunity. (MB)
OOH is still doing wonders across different industries and geographic markets. (Kantar)
55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon. (IZEA)
New Research of 9,000 consumers highlights use of social media impacts smoking and vape using habits of teenagers. (PR)
MarTech Finds & Releases
Atom - An AI naming service for businesses to generate premium names.
Summit Im - A smart list creator that prioritises itself based on your criteria.
Button - A platform for publishers & commerce marketers for affiliate and deep linking.
ClipHero - A new platform from CommentSold to generate shoppable videos for live sellers using AI.
Glance CX - A Human Guided Digital CX platform.
No running around, This newsletter needs sponsors. And Your company can be the one.
The Social Juice has 18,830 Subscribers with 43-45% Open Rate.
Readers from companies & firms like Publicis, Meta, Adidas, McDonald's, Dentsu, Calm, Reddit, etc.
Top readers origins: US, UK, Germany, Canada, India
Content Opportunities / Ideas of the week
22 April: Earth Day / National Baseball Day / National Beagle Day / In God We Trust Day / National Jelly Bean Day.
23 April: World Table Tennis Day / National English Muffin Day / World Book Day / National Email Day / Spanish Language Day.
24 April: Scream Day / National Administrative Professionals Day / National Skipping Day / Denim Day / Help Animals Day / International Guide Dog Day / Stop Food Waste Day / International Day ofMultilateralism and Diplomacy for Peace.
25 April: Thank You Thursday / World Malaria Day / National Telephone Day / National Lingerie Day / World Penguin Day / International Girls in ICT Day.
26 April: Pretzel Day / National No Makeup Day / Alien Day / World Intellectual Property Day / Get Organized Day / World Burlesque Day / International Chernobyl Remembrance Day.
27 April: International Marconi Day / World Tapir Day / Woody Woodpecker Day / World Design Day / World Healing Day / National Prime Rib Day / Independent Bookstore Day / World Veterinary Day / Morse Code Day.
28 April: Clean Comedy Day / World Day for Safety and Health at Work / Global Pay it forward Day / Save The Frogs Day / World Pinhole Photography Day / Workers’ Memorial Day.