The Marketing Tools that deserve your attention
Part-1, Dodging Bad tools and catching the best, MarTech lovers need this TL;DR list to catch the gems, outperforming the rest.
Every week, I share 5 new marketing tools in the newsletter. Only a few tools manage to replace my current MarTech stack. Those Tools I love and care for are mentioned below in a TL;DR format.
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Tools & Services I love for Ad Creatives
Canva vs Adobe: Keep your arguments, what matters is your mentality, I know marketers who use Canva. But they create most templated content ever. For design, use what suits you.
Frame: If you are heavily focused on video ads or specifically TikTok marketing. This video creation tool is one of the best imo.
Foreplay: It's an interactive tool + ads library with useful features to create creative briefs, save ads and more.
Archive: I like this tool to collect and discover UGC content about the brands I work with.
Copy AI: The tool serves a lot of different purposes, but it’s best at writing Meta ads copy and social media captions.
Creatopy: Imagine if Canva only catered to paid social marketers. That’s Creatopy, filled with creative templates designed to work for social.
SuperSide: It's a Design-as-a-Service (DaaS) platform. Marketers use it to get on-demand creative work.
Tools/Resources I love for landing page building
Drawkit - A Free Illustrations library, updated weekly. I use this if I am supposed to build a landing page for a tech or web-focused business.
Unblust - The library to find free mock-ups and stock photos too. If your audience is active on social, you need creative mockups for social-proof.
SaaS landing Pages - To get landing page inspiration for your SaaS.
Greatlandingpagecopy - Another resource for landing page design inspiration, more diverse than the website above.
Olly from RMLP - He runs multiple resources about building landing pages and you can also book a landing page roasting session with him.
Click Funnels - The landing pages built using this tool are quite engaging, but the tool isn’t limited to landing page solutions.
Milkshake - If you are a creator or small business, you can easily build a quick landing page using this app.
Carrd - In my experience, It’s one of the most used tool to build one-page landing page websites.
Tools I love to track user & competitor activity
Hexowatch - A nice tool to track any changes being made by your competitors on their website.
Hotjar - The OG marketing platform to track user activity, best for large businesses.
Crayon - To track business competitor changes and new efforts to outdo your business.
Microsoft Clarity - I believe creators like me and small business in general benefit a lot from this tool, it’s free and the interface helps you understand the user activity easily.
Tools/Resources I love for Content Marketing
SparkToro - It is one of the best audience research tool in the market. Though I am a little biased as I love the tool and team behind it.
Ahrefs - It beats most SEO tools in terms of quality, I know many people prefer Semrush. But Semrush is becoming more of a marketing suite for overall digital marketing.
Hemingway Editor - For writing better copy and engaging content, I like to use hemingway app whenever I can.
Animalz - This blog is like library of content marketing principles, that’s why revisiting it is a learning practice for me.
TinyWow - It contains a lot of tools and resources that help marketers optimize content for brand website, SEO and other.
Alt Text Magic - Everyone should write their alt text. But, Here's a free tool to generate it. Use it if you are short on time.
Tools I love for Social Media & Community Management
ContentIn - A LinkedIn content creation tool with AI writer and scheduling options.
Dash Hudson - It’s one of the best social media management in terms of data and analytics features.
Plot - It’s a relatively new social media creative management platform, they provide useful space for marketers and also share new trends with you.
Mighty Networks - Community Building Platform You Need in 2024.
CapCut - It’s the best video editing tool ever created for social media managers.
Thumbnail AI - A platform from Plus AI to create YouTube Thumbnails.
Brand24 - The platform you need to do extensive social listening. Most social media tools have social listening features. But, Brand24 provides more detailed and useful data imo.
Klap - An AI video editing platform focused on turning long-form content into short-form videos.
ManyChat - To automate your Instagram DMs and Facebook messenger for audience marketing.
Honourable Mentions: SproutSocial for management, Inshot for editing, Brandwatch for social listening, Circle for Community platform and Sociality for TikTok management.
Tools/Resources I love for Email Marketing
ConvertKit & Beehiiv - If you are a creator or your focus is building a newsletter, there is a tie between these two tools. Why? Because Convertkit offers more marketing features but creator features have limitations. On other hand, Beehiiv is a new platform, great on creator side but marketing dept is still in development.
MailModo - It’s a cost-efficient tool, but the main element I love is they publish a lot of resources to help marketers. They even have a huge library of email marketing tools, which I recommend you to visit if email is your main channel.
Really Good Emails - A resource filled with amazing email marketing examples, simple.
Klaviyo - It remains the leading email marketing platform for e-commerce and DTC marketers in the industry.
Ortto - It’s here because Ortto is an useful alternative to Klaviyo, and it was once featured in our weekly tools section.
Growth Marketing
Zapier - A pretty obvious pick, anyone who works in growth marketing is likely obsessed with Zapier. (alternative: Make)
Maxymizely - A visual marketing tool to run website experiments and optimise conversion rate.
Coveo - It’s an AI enterprise search solution, but the growth element for me is their offering for AI e-commerce product recommendation is quite useful for business growth.
Guidde - To fasten the awareness to conversion process, Create How-to guides and share them easily using this tool. (Alternative: ScribeHow)
Prompt Folder - To create a folder of your favourite ChatGPT prompts, you can also find trending prompts from others.
Tools/Resources I love for Small Business Marketing
Checklist Design - A lot of businesses start their with social media journey with no clear design and hire social media managers that might fail to connect design with the business vision, that’s why this checklist exists to help.
Removal AI - You will find enough PNGs with backgrounds to frustrate you. That’s why bookmark this background remover.
Librestock - It’s a free stock image library, but it curates images from many other libraries to save your image search time.
Awesome Open Source - It’s a curated library filled with list of free tools, libraries and other resources.
Framer - It’s a drag and drop website builder with stunning design capabilities powered by AI.
FounderPal - A library of quick-to-use marketing tools for startups, founders and small business tools.
Notifier - A low budget social media keyword monitoring platform.
Buffer -It’s very easy to use social media management platform for SMBs.
Tools for Idea generation & Storytelling
Concepting Drills: The product from Internet’s favourite creative director, Ashley at StuffaboutAdvertising. It helps you to get your creative brain running like a cheetah.
Pip Decks: It’s a great product for marketers to use for idea generation, strategy and more. You can pick from a variety of options, but get ready to see Ads for every product they have as soon as you search their name.
MidJourney: I like to use the tool to build a storyboard for different marketing concepts I have.
Tome AI: Turn your boring presentation, case studies and decks to engaging storytelling pieces.
Miro: The tool for team planning and story mapping. 100s of frameworks and models to strategise and plan better.
Influencer marketing
CreatorIQ - One of the best platform to track data and insights about your favourite creators and manage influencer campaign progress.
Fohr - It’s not the best influencer marketing tool in terms of tech, but they manage campaigns well and have amazing experts on their team.
Hypeauditor - If you have a solid influencer marketing team, stop paying for influencer discovery tools. A majority of influencer tools use hypeauditor to deliver insights about potential influencer. It’s the OG.
InfluenceGrid - The Search engine for TikTok & Instagram Influencer discovery.
Aspire - It’s likely the biggest influencer marketing platform and it’s best for large marketing teams and big budget-campaigns.
Honourable mention: Limelight, the tool marks the launch of first B2B creator ad platform.
Tools & Resources for Audience Research
TikTok’s Audience Insights - Don’t let rumours & myths inform who uses TikTok, use real-time user data from TikTok.
Shopify Audiences - An Audience research tool from shopify for e-commerce marketers.
Glimpse - It’s Google Trends on steroids, discover trends before they go viral.
Consensus AI - A search engine to discover research, I personally use it to discover consumer studies and marketing experiments.
Out of Home Advertising
Adgile - It simplifies truck-side advertising process for marketers.
AdQuick - One of my favourite OOH advertising tool with useful database of tips, location details and experts.
If you do like to share or nominate your favourite marketing tools for next part. You can join the discord group and share with the community.
Customer feedback & Social Proof
Senja - To collect the social proof you need to show on your website and impress the visitor.
Dovetail - It’s about time to collect customer feedback in a faster and easier way.
Sustainability & Privacy-focused tools
Plausible Analytics - One of the best marketing analytics tool with focus on privacy and sustainability.
Scope3 - It provides sustainability-focused advertising solutions and insights to big brands and marketers.
Transcend - A platform to help you with data governance and privacy regulations.
Lunio - To detect fake traffic and protect your website from Ads and organic content. It’s about saving 1000s of dollars wasted on ads generating fake traffic.
Marketing Attribution
Supermetrics - One of the best platform to manage marketing data and do attribution that matters. (cheaper alternative: Windsor)
Triple Whale - It’s the platform for e-commerce marketers to do attribution right.
Northbeam - I would say it’s a great marketing attribution tool, like others above. It makes the list because it’s trending and they have onboarded some notable brands.
B2B Marketing
Metadata - A marketing OS to automate your marketing efforts and make the best of data.
Wynter - It’s a B2B Target Market Research platform, useful for marketers as a tool. Plus, you can earn money by participating in their researches.
Mutiny - A tool to optimise your website for better conversion rate.
LinkedIn Sales Navigator - You know this was coming, LinkedIn’s gift to B2B marketers.
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