What happened in Marketing: CTV + Retail AdTech upgrade spree, LinkedIn AI & Euro ad launches!
This week: Meta's AI training stops, 🇩🇪 vs 🏴 in ads, LinkedIn AI coaching. Plus, a ton of AdTech updates in retail, CTV & programmatic. 🧃
Well, I have a fun idea, reader (Uh-huh), maybe just stay read this post on the web. I know you're curious for some quick scroll, but the web UI is so nice (It's so nice, right?)
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Top 6 Updates of the Week 🪩
Youtube rolls out Thumbnail Test & Compare feature, you can test up to 3 different thumbnails. (TZ)
Meta to stop AI training using public content in the EU & UK, the company is disappointed. (FB)
LinkedIn launches new AI feature for Job search, Coaching and more. (LB)
Pinterest launches new AI tools for ad performance and creative. (NS)
X makes likes private for everyone, creators can still see how liked the post. (Eng)
YouTube testing server-side ad injection to fight ad blockers, offensive-mode. (XC)
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Trending 🍦
TikTok rolls out Image Search for Shops, competing with Google & Pinterest. (PR)
DAA Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0. (PR)
Disney launches ‘Advergames’ and shoppable ads for CTV. (AW)
Adobe updates their Terms of Use guidelines, providing more clarity into AI training and content ownership. (AA)
Oracle silently says goodbye to the adtech business. (MT)
LinkedIn launches Premium Company Pages and small upgrades to premium profiles. (LN)
Voodoo acquires BeReal for €500mn. (RT)
Google launches TV ad network, trying to get that CTV bag. (GB)
National Amusements stops discussions with Skydance on Paramount deal, it is a mess. (CN)
Uber expands Journey Ads to programmatic buyers with help of Google, The Trade Desk & Yahoo. (LY)
The New York Times and Instacart partner to launch Shoppable Ads. (XD)
The Ad Forecasts are changed, GroupM predicts US TV Ad revenue will fall 0.6% in 2024. (AT)
Yahoo launches Blueprint Performance, the new media buying tool to challenge Google’s PMax and Advantage+ from Meta. (AZ)
Petco’s new campaign is perfect kind of funny, it’s brandformance for you. (watch)
Goop’s new mascara launch celebrates product innovation and face health. (WD)
Ben & Jerry’s first ad campaign in years is exactly what you would expect, a call for more activism. (AN)
Euros: Specsavers, Heinz and Hellmann’s are there to get the UEFA vibes going, Specs is the best one. (view)
ANA is launching cross-media measurement with Kantar and Accenture. (AS)
Tubi outperformed Disney+, Peacock, and Max last month in terms of viewership.
TikTok 🎶
TikTok’s new guide in partnership with Ipsos shares insights to improve brand marketing (read)
TikTok launches new series #OfftheRecord giving an insider look into music artists. (NS)
TikTok’s new GenAI feature to create custom backgrounds is too AI. (view)
TikTok takes ninth spot as the biggest online beauty and wellness retailer in US. (NS)
TikTok expanding access to 60-minute video upload to more creators. (view)
CapCut & Shopify partner to launch new app for shop owners. (leak)
Instagram & Threads 🗂️
Instagram testing new ad format for Stories, a new ad banner shows at the top or bottom of the story, people are annoyed. (404)
Instagram allowing influencers to share creator insights to advertisers publicly, this is awesome. (TR)
IG is also working on a separate inbox for creator marketplace chats.
Threads testing a new option to automatically turn IG post links into Images & Carousels. (TR)
Threads App launches live scores for MLB games. (MS)
Instagram working on ability to create custom AI avatars. (XC)
IG working on folder management for DMs, customise your inbox like a sheet. (XA)
Instagram’s multiple prompts sharing best reels practices. (thread)
Meta 😅
Meta shares safety measures they are taking to protect athletes and fans in this Summer Sports Season. (FB)
Polls for Facebook Reels are here. (JL)
Facebook now shows highlights reels under insights. (VW)
Proposed EU Chat Control law wants access to scan your WhatsApp messages. (IT)
Meta and other Big Tech platforms to join IARD to crackdown Underage Alcohol Ads. (read)
WhatsApp upgrades calling features on desktop and mobile with speaker spotlight and audio improvements. (WA)
X (Twitter) 🕹️
X could get shut down in Indonesia over the new adult content policies. (XD)
X goes official with launch of advanced analytics for premium members. (PM)
Hidden replies on X Posts have a new “click-to-view” label: Show more spam. (GV)
Premium users can now turn on “show me funny Gork stories” in xAI. (PR)
X regains Brand-Safety accreditation from TAG. (XD)
X executives are claiming 65% of advertisers have returned to the platform. (NY)
X will soon let you gift premium subscriptions to other users. (SK)
Youtube 🕹️
YouTube pushes controversial Desktop UI to all premium members. (YT)
YouTube tests AI-generated live chat summaries and Channel QR Codes. (SB)
Youtube adds image search to the platform using Google Lens. (GG)
Youtube tests User-generated effects for Shorts. (AP)
New test of AI summaries for comments section in YouTube Shorts. (AH)
Youtube handles now available in more languages. (View)
Google 🔦
Google launches Custom Event Data Import for GA4. (SJ)
Google Ads phasing out card payments . (SL)
Google streamlines product listings through website crawl. (LN)
Google Search announces support for return policy markup at the organisation level. (SL)
Google Ad manager updates give publishers more creative control. (SL)
Google Analytics fixes paid search attribution. (SL)
Google launches WhatsApp Integration for Business listenings/profiles in Brazil. (ST)
Old Google Ads UI to sunset on 30th August. (TC)
Google Ads testing new call & location extension ad format. (SR)
Google Merchant Center Certification required for carbon emissions related labelling. (GB)
An Interview with Elizabeth Tucker, Directors, Product management , Google Search.
Google reveals new LLMs for health and wellness. (GR)
Agency News
Sainsbury’s appoints PHD as sole media planning and buying agency. (MB)
Former Adam & Eve/DDB Chief Executive Matt Goff and Anomaly managing director Mike Wilton launch new agency, Ark. (CL)
Hanes appoints Special U.S. as creative AOR. (RG)
Greater Anglia and Stansted Express appoints Atomic London as Integrated Creative Agency. (LB)
Bega Group appoints The Royals to its Dairy Farmers Brand Portfolio. (BL)
Designit hired as Creative and Media AOR for Zipfizz. (MP)
Hanson Dodge appointed to run creative for JOJO’s Chocolate. (PR)
Volkswagen Group selects Omnicom for global media account. (AD)
C Spire appoints Lewis as agency of record. (BY)
William Grant & Sons hires eight&four for social launch of new luxury whisky brand. (LB)
Clemenger BBDO Launches Social, PR and Influence Practice + Chemistry Set. (LB)
Atlantic NY flips the RFP process, inviting brands to pitch the agency at Cannes. (AD)
Publicis to launch new anti-BS AI bot at Cannes. (MB)
Priceline Selects Omnicom's PHD as New Media Agency of Record. (PR)
Birds Eye Owner Nomad Foods review pan-European creative account. (CL)
Brands & Ads 🏓
My Favourite: Liquid Death’s new ad campaign stars The Deep from The Boys TV Show, calling out the sugary drinks economy.
IKEA’s latest campaign spotlights victims of domestic campaign in their traditional ad style. (FC)
Adidas UK’s Euros campaign featuring Jude Bellingham uses ‘Hey Jude’ from The Beatles to target hopes of Brits. (MA)
The Adidas campaign for Germany is also here, ‘Typisch Deutsch’. Does it go as hard as UK one?
KFC’s new campaign asks consumers to have faith in chicken, when things go crazy, don’t get lazy, get KFC. (MT)
Apple’s ad campaign ‘Big Fish’ promoting iPhone & Apple Watch in a bundle. (ZT)
Three UK is targeting mums and their problems and solving it with new slogan ‘Life needs a big network’. (watch)
British Heart Foundation honour Young Football fans who lost their lives to Heart disease. (LB)
Stripe launches first brand campaign, it’s typical campaign targeting enterprises. (LB)
Paris Hilton helps Absolut to get the pink vibes, trying to win the summer with Pink. (ad)
PLEZi’s ad campaign starring Kristen Bell calls out Sugary babies. (LB)
Lemonade Dolls use edutainment in their ad campaign to send a strong message across UK. (watch)
Ryan Reynolds introduces ‘Vasectomy Cocktail’ in father’s day campaign promoting new deadpool edition of Aviation Gin. (AW)
Budweiser’s ad campaign “Bring It Home” uses the memories of joy and Geoff Hurst, only survivor of England’s 1966 Word Cup winning team. (watch)
Corona’s new Olympics ad spot, transitions from golden moments on the track to nature. (VW)
AI 🤨
Edward Snowden & Others are criticising the news of a former NSA director joining OpenAI’s board. (FT)
Open AI selects Oracle Cloud Infrastructure to Extend Microsoft Azure AI platform. (PR)
Apple introduces Apple Intelligence/AI for iPhone, iPad and Mac. (AP)
Picsart partners with Getty Images to launch Commercially-Safe AI image generation. (PA)
Luma Labs launches Dream Machine, a new video generation model. (LL)
Databricks expands Mosaic AI to help enterprises build with LLMs. (TC)
OpenAI welcomes new CFO AND CPO. (OA)
Forget Apple Intelligence, Havas Red launches Agency Intelligence. (HR)
Elon Musk drops new lawsuit against OpenAI and Sam Altman. (JP)
Snapchat & Reddit
Reddit partners with IAS and DoubleVerify to launch third-party verification for advertisers. (MB)
Snapchat brings AR lenses to Skype. (NS)
Snapchat+ now allows you to add Bitmoji pets to chats. (SP)
Snap applies for a new patent to changes user voices with AI. (DU)
Pinterest and DoubleVerify expand their partnership to bolster authentication. (DV)
Another partnership with IAS to provide brand safety measurement
Pinterest’s new partnership with composable commerce platform VTEX to scale social commerce. (PM)
Microsoft & LinkedIn
LinkedIn newsletters get new updates for audience engagement and cover images. (check)
Microsoft delays Recall AI + admits that maybe surveilling everything you do on your competitor isn’t a brilliant idea. (FT)
Microsoft accepts responsibility for issues raised in hack report. (AX)
Microsoft to sunset GPT Builder on July 10. (MS)
Marketing & AdTech
Nielsen teams up with LiveRamp to Connect Advanced Audiences for Big Data and Cross-platform Measurement. (NS)
Samsung Ads join U.S. Joint Industry Committee, a step to provide their audience data to third-party firms. (PR)
Yahoo and The Trade Desk in an ongoing crisis, Desk could end access to Yahoo’s media inventory. (DD)
DoorDash announces new alcohol delivery partnerships, ad features + new AI partners. (AB)
IAB Tech Lab launches ad creative ID framework to improve CTV Advertising. (PR)
US Plastic Pact delays target from 2025 to 2030. (MB)
Albertsons Media Collective launches Collective TV, powered by First-Party Data. (NW)
Yahoo upgrades their mobile news app with new AI features from Artifact App. (WD)
XR and AD-ID partner to improve cross-platform ad experiences. (MT)
MNTN launches MNTN matched, A keyword-based audience builder for CTV. (MN)
Stagwell expands Global Affiliate network with additions of four independent agencies. (NS)
Walmart signs as partner for Forbes’ inaugural Creator Upfronts. (MD)
Smart TVs tracking what people watch, to inform your ad campaigns. (NS)
Publicis Groupe Canada launches 2 new data-driven solutions. (GC)
Harps partners with Grocery TV, expanding retail media network to 4,800+ stores. (PG)
IRIS.TV and PMG partner to Boost Carl's Jr. CTV ad campaign with AI-Enriched Contextual Targeting. (PR)
Discord’s new monetization features will help developers make money easier than before. (TV)
Dominos UK and Brewdog partner to ride the Euros vibe. (FC)
Comcast and ITG announced a strategic relationship and integration between AdFusion and Storyteq.
I research these updates to talk to
myselfabout them, so if you have a moment, please consider leaving a comment. Or Join the discord. I would love to know what you think, is there an update that stood out to you? Let me know.
The Pulped; Market Data & Studies of the week
Most Trusted brands by Gen Z: Tiktok, Snapchat, Playstation, Crocs, Xbox, Spotify.
TikTok overall isn’t trusted enough by average consumers and the trust in ChatGPT overall isn’t big for everyone. (report)
A new studying sharing on recommendation algorithms pull users away from news. (YT)
New research from ANA shares, only 1.85% of all current ad spending goes to diverse-owned media and just 1.2% of current spending goes to diverse-owned and targeted media.
But 56% of marketing execs show interest in supporting diverse media suppliers. (State of DE&I in Digital Ads)
Google shares key insights from analysis of 8,000 top YouTube Ads: Self-expression, Community Representation and Creativity benefits the most. (Think with Google)
New B2B is emotional report shares 81% of marketers plan to increase their investment in human-centric strategies in the coming year. (report)
50% of CMOs Report Using GenAI for Content Creation, Yet 70% Are Concerned About GenAI's Impact On Creativity and Brand Voice. (BCG)
59% CX leaders look at sales/conversion data at much higher rates than other groups. (more)
31% consumers said that offering playful ways to engage with products would make them loyal. The Importance of having playful approach in marketing is increasing. (more)
45% consumers share they would stop supporting a brand if they knew it was either deliberately or accidentally funding climate disinformation through advertising as 49% of the consumers said they play in order to escape. (report)
44% of people are concerned about political advertising in UK and 73% want political advertising to be held to same standards as other forms of advertising. (BL)
In new ad study, 33.83% of jurors surveyed at Creative Week noticed a major increase in inclusion and diversity in ad work they evaluated.
UK Agencies paid an average top salary of almost £200,000 last year to their bosses/CEOs. (More)
Influencer Pay Gap: Black creators were paid 34% less than White influencers in 2024 + Influencers aged 18-34 are paid 144% more than the influencers older than 40 years. (agency)
38% of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. (AT)
New research shares 1 in 7 adults have experienced someone threaten to share their intimate images. (read)
In Q2 2024, 48% of consumers said their incomes were not keeping up with inflation, up from 46% in Q2 2023. (report)
Only 23% of Americans think that inflation refers to the rise in prices over the past year. Meanwhile 28% think of it as being the rise in prices over four years. (Axios)
Over 40% of respondents indicated that a lack of third-party trust indicators, like certifications and badges, raises concerns about a site being fraudulent. (read)
88% of Prosumers and 67% of mainstream respondents feel strongly that AI should be used by brands to personalize products and services, but both still prefer to talk to a human customer service representative (72% Prosumers and 76% mainstream). (Havas)
In US, Consumers used credit cards for 32% of their payments, debit cards for 30% and cash for 16% during the period last year. (more)
37% of consumers surveyed don’t agree their primary Financial Institutions makes offers that are tailored to their financial situation. (Galileo)
New Study explores connection between YouTube exposure and behavioural issues in Kids. (BMC)
In India, the ROI from Meta is 1.76 for every rupee invested. (BS)
Euro 2024 tourism to bring $1 billion to Germany. (Study)
India: Information overload has forced 88% consumers to abandon their purchases in the last three months of 2023. (BA)
More than half of workers not contributing to their workplace 401(k) think they are in fact saving for retirement this way. (read)
New Study shares insights on the second mover’s market research dilemma. (full)
28% of Gen Z survey respondents said getting a tan was more important to them than preventing skin cancer. (read)
Germany’s inflation rate grew +2.4% in May 2024. (DSTATIS)
61% of Gen Z are comfortable having financial conversations with friends, and 71% are comfortable doing them with family. (AC)
MarTech Releases & AI
Jacquard - A new enterprise tool for brand messaging at scale.
Sonobi - The Audience-first programmatic platform launched new solutions for Precision Political Campaign Targeting.
Connatix - The VideoTech platform for premium advertisers launches Data Intelligence Suite.
VoxQI - The platform offering predictive analytics for real-time message testing and risk assessment for social and content.
Portless - You can ship orders directly from China in just 6 days.*
DanAds - The Automated Ad sales platform, announces new partnership with Brand Metrics.
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Content Opportunities / Ideas of the week
17 June: National Eat Your Vegetables Day / World Tessellation Day / World Day to Combat Desertification and Drought / Global Garbage Man Day / National Apple Strudel Day / National Mascot Day / Cannes Lions begins.
18 June: International Sushi Day / Autistic Pride Day / International Picnic Day / National Go Fishing Day / International Day For Countering Hate Speech / Climate Risk Summit / International Panic Day / National Splurge Day.
19 June: Juneteenth / National Garfield the Cat Day / Real Food Day / World Sickle Cell Day / International Box Day / National Watch Day / World Sauntering Day.
20 June: World Productivity Day / World Tapas Day / Global Car Recycling Day / World Refugee Day / West Virgina Day / The Summer Solstice.
21 June: National Selfie Day / World Music Day / Take Your Dog to Work Day / Severance Season 2 / National Smoothie Day / World Humanist Day / National Cookie Dough Day / National Flexible Working Day / World Motorcycle Day.
22 June: National Kissing Day / Windrush Day / World Rainforest Day / National Onion Ring Day / Positive Media Day / B Kinder Day / UFC Fight Night.
23 June: Midsummer Eve / International Widows Day / National Porridge Day / National Typewriter Day / US Public Service Day / International Women in Engineering Day / National Let It Go Day.
Despite hating the increase in ads on TV platforms as a consumer, I'm honestly loving companies jumping on the CTV train, it's making larger scale brand awareness easier and more accessible.