Creativity & Advertising won’t save itself — and it won’t be saved at Cannes.

Who won at Cannes Lions? What was announced in Digital? How many campaigns launched this week? And why are agencies fighting each other, and AI?

Jun 21, 2025

I wasn’t able to visit Cannes this year, but I did spend the last few days tracking nearly every winner and conversation that took place in and around the event. Just like every other edition of this newsletter, everything here was reviewed and curated by a human. There’s no AI scraper or RSS feed, just a passion for covering what happens in marketing and why it matters.

Because of Cannes, there may be some new campaigns from 08.06.2025 to 21.06.2025 that didn’t make it into this week’s list. Another small reason was LinkedIn’s possible ongoing bug, which continues to show me outdated posts in the feed. In future editions, I may include standout campaigns that weren’t covered today.

Okay, so you’re not the type to subscribe to paid newsletters. Would a year of non-stop marketing coverage and insights from the best marketers and reports change your mind?

The Social Juice+ (more of what matters)

Apple's Tor Myhren says 'AI Will Not Save Advertising' in rallying cry for Human Creativity.
- “The good news is AI is not going to kill advertising,” Myhren said on stage Monday. “The bad news is AI is not going to save advertising. We’ve got to save ourselves, by believing in what’s always made this industry special: human creativity.”
Philadelphia pop-up 'frankie’s summer club' reinterprets lost vision by louis kahn.
The Advertising Industry parties in Cannes, with AI as its new Plus-One.
Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues.
The 2025 Forbes World’s Most Influential CMOs List. (read)
Bose pauses US paid search ads to test if they were truly driving sales or merely claiming credit for purchases that would have happened anyway.
Tubi surpasses 100 Million monthly users for the first time.
No more Mr. Nice Guy: The incomparable Michael Bierut steps down.
WhatsApp’s rollout of ads will change the app forever. But Meta won’t roll out ads in EU until 2026.
Why Is Everybody ‘Crashing Out’? Adrenaline rising? Patience waning? Gen Z embraces a slang term for familiar feelings.

In partnership with Tracksuit

The Awareness Advantage: Performance Starts with Brand

Brand Awareness, everyone nods like they get it, but no one really knows what they’re doing. CEOs know brand is important. They’re aware of the relationship between brand equity and pricing power, and how it’s manipulated by Tesla, Apple, and the like. What they need to know is how brand building and performance marketing are BFFs.

While brand awareness doesn't correlate with clicks (a typical performance metric), it strongly correlates with conversions (the ultimate goal of performance marketing).

Tracksuit and TikTok’s Awareness Advantage study has found that high-awareness brands achieve 2.86x the conversion rate of low-awareness brands. Put simply: the more familiar your brand is to all category buyers, the more efficient your performance advertising becomes.

As brand awareness increases, performance marketing conversion rates improve significantly on TikTok. Awareness and performance aren’t enemies on TikTok — they go together.

For example, results showed that a brand with 40% prompted awareness is 43% more efficient in driving conversions than one with 30% awareness. A brand with 50% prompted awareness is 29% more efficient than one with 40%, and so on and so forth. This finding proves the mutually beneficial relationship that exists between brand and performance marketing.

This shows that brand and performance marketing have complementary strengths. Brand building creates the foundation that allows performance marketing to truly shine.

These findings prove that if you want to drive business metrics, brand matters. Next time someone tries to pit brand against performance, hit 'em with the facts included in the report below.

Read the free report &..

Türkiye launches antitrust investigation into Google’s AI-powered ad campaign.
How do you build a $500 Million Coffee Chain? By selling Matcha to Teens.
A crisis PR’s take on how Ultra Violette handled themselves this week.
- Choice defends sunscreen testing after criticism from Ultra Violette over testing methods.
Why is Gen Z getting more religious? We asked them.
Younger Brits boost consumer confidence while wealthy cut back.
JPMorgan readies $6.5 billion Skechers debt sale.
Ramp raises $200 Million for Expense and Biz Travel Management.
U.K. Consumer Sentiment edges up again despite global turbulence.
China's 618 shopping fest sets record, but daily spending slips.
McDonald's settles with Byron Allen after his $10B lawsuit.
Streaming wins — In May, more Americans watched television on streaming than on cable and network television combined, Nielsen said. It is the first time that has happened over a full month.
Millions of Americans are obsessed with this Japanese Barbecue Sauce.
Trump Phone? SmartLess podcast hosts launch SmartLess Mobile, a DTC wireless brand.
Amazon CEO tells employees to expect cuts to white-collar jobs because of AI.
NFL to split vacant Chief Media Officer role among multiple execs.
Why Derek Thompson is leaving The Atlantic for Substack.
Inside the "Chopped Man Epidemic" — Another sign of how our expectations around gender roles are being rewritten in real time.
Amazon's Prime Day will be twice as long this year as tariffs push shoppers to look for deals.
Subscriptions growth fuels record revenue year for The Economist.
OK, what is going on with CapCut's terms of service? TikTokkers are concerned, but the worries may be overblown.
Virality versus Growth: Cluely’s social media strategy is something,
- Andreessen Horowitz has led a $15 million funding round in Cluely Inc.

Cannes entries 2017 : 41,170 — Cannes entries 2025 : 26,900. (SW)
- Meanwhile: Cannes Lions draws 60 Global CEOs, record attendance.
Brazil was named the Creative Country of the Year. A well-deserved title!
The Venezuelan flag is also back on the Cannes Lions stage with Silver Lion.
Young Lions: Turkey takes home first-ever Gold in Marketer and Guatemala celebrates first-ever win.
Two Silver Lions were awarded to Talented, Bangalore, for Nature Shapes Britannia, a campaign for Britannia Industries.
- Not Sustainable? I Fact-Checked This Cannes-Winning Sustainability Campaign. It's Bullshit. by
  Polina Zabrodskaya
  .
Budweiser’s ‘One Second Ads’ wins Radio & Audio Grand Prix.
- Valid drama? The top prize in advertising was awarded to a campaign that proudly avoided paying artists.
Creative Data Grand Prix winner was ‘More Efficient Way to Pay’ campaign for Consul Appliances by DM9, São Paulo.
- Cannes Lions is investigating Grand Prix winner DDB's DM9.
Favourite: KFC Thailand scores Gold in Cannes Film Lions category for “Let There Be Cake.”
Cannes Briefing: Optimism in the margins.
‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove by Ogilvy UK, London won Glass: The Lion for Change.
Creative Brand of the Year: AXA, Dove and Vaseline.
- Companies: WPP, Omnicom & Interpublic Group
- Network: DDB Worldwide, Ogilvy & FCB
- Independent Network: Serviceplan Agenturgruppe, Rethink & Wieden+Kennedy.
- Agency: Publicis Conseil, Paris, France — Africa Creative DDB — São Paulo, Brazil & FCB Chicago, United States.
- Independent Agency: Servipceplan, Munich, Germany — Rethink, Toronto, Canada — Bear Meets Eagle On Fire, Sydney, Australia.
- Palme d'Or: Revolver, Australia — Iconoclast, United States — Biscuit Filmworks, United Kingdom.
- Creative Marketer: Apple.
Winners of Regional Networks of the Year Awards
- Asia: Ogilvy — Europe: Leo — MENA: BBDO Worldwide — Latin America: DDB Worldwide — North America: FCB — Pacific: DDB Worldwide — Sub-Saharan Africa: Joe Public.
‘Don’t live off a couple of hits’: Cannes Lion of St Mark winner David Lubars reflects.

Tom Fishburne’s thoughts on Cannes perfectly capture the vibe every year:
“But anytime marketers like us get together, we’re in danger of breathing our own exhaust. As inspiring as these festivals are, they potentially make us even more out of touch.”

Grand Prix and Titanium Winners

‘B2B: Act Like You Know’ for GoDaddy Airo by GoDaddy, Tempe, AZ, United States. This is the second Grand Prix (Creative Business Transformation) for the campaign, which also won the Direct Lion Grand Prix.
Apple’s ‘Shot on iPhone’ wins Creative Effectiveness Grand Prix.
The Direct Grand Prix was won by ‘AXA - Three Words’ for AXA by Publicis Conseil, Paris.
- AXA and Publicis Conseil wins prestigious Cannes Titanium Grand Prix.
UN Live and Spotify turning nature into a musical artist to fund nature conservation wins Innovation Grand Prix.
‘The Amazon Greenventory’, for NATURA, by Africa Creative DDB, São Paulo won Sustainable Development Goals Lions.
The Brand Experience & Activation Lions Grand Prix was awarded to ‘Caption with Intention’ by FCB Chicago for the Academy of Motion Picture Arts & Sciences.
The Media Grand Prix went to ‘Dove Real Beauty Redefined for the AI Era’ for Dove by Mindshare, New York.
Cannes Lions PR Grand Prix and Gold goes to FCB India for Indian Railway’s ‘Lucky Yatra.’
Vaseline Verified social campaign wins Grand Prix at Cannes Lions 2025.
Ziploc’s coupon-preserving campaign wins Creative Commerce Grand Prix.
‘Tracking Bad Bunny’ campaign wins a Cannes Lions Grand Prix award in Entertainment.
LVMH wins the Luxury Grand Prix at the 2025 Cannes Lions Festival thanks to its partnership with Paris 2024.
‘Call of Discounts’ for Mercado Livre by GUT, São Paulo won Entertainment Lions for Gaming.

Australia wins Grand Prix in the Film Craft category with Telstra's stop motion series Better on a Better Network.
Hyundai Motor wins Grand Prix and two Gold Lions at Cannes Lions with 'Night Fishing' and 'Tree Correspondents.'
The Industry Craft Grand Prix went to ‘Nigrum Corpus’, for IDOMED by Artplan, São Paulo.
Ogilvy Shanghai's 'Make Love Last' scores Grand Prix for Cinematography in Cannes Pharma Lions.
‘Haaland Payback Time’ for Clash of Clans by DAVID New York won Entertainment Lions for Sport Grand Prix.
Lions Health and United Nations Grand Prix for Good went to ‘The Best Place In The World To Have Herpes’, for New Zealand Herpes Foundation.
The Print & Publishing Grand Prix went to ‘Price Packs’, for PENNY, by Serviceplan, Munich.
KitKat’s ‘Phone Break’ campaign – ‘Crowd’, ‘Public Transport’, ‘Street’ from VML, Prague won the Czech Republic’s first Grand Prix in Outdoor.
- Paris 2024 Olympic Games Opening Ceremony also took home a Grand Prix in the Outdoor.
“Considering What?” Paris Paralympics and Channel4 won Grand Prix in Film.

Gold & Silver

"Minefields Honey" campaign, a collaborative initiative between Saatchi & Saatchi Ukraine, Kernel, and the Ministry of Foreign Affairs of Ukraine won Gold for Decent Work and Economic Growth.
Supermassive / FINCH picks up Silver Lion for ‘36 Months’ in the Cannes PR Lions.
Leo Burnett took a Gold and Silver Lion in the Social and Creator category with its work with Škoda on ‘Redditor Edit.’
BBH’s Mentos Fizzooka brings home a Silver Lion in Social and Bronze in Gaming.
Favourite: Bundles of Joy campaign from Burger King UK won Silver in the Outdoor category.
Dungeons & Dragons: The Lost Episode for Hasbro by Ogilvy São Paulo won Gold Lions for Influencer and Co-Creation.
Open Swim's Marc André Debruyne wins 6 Marketing Awards and Silver Lion at Cannes Lions.
“The Final Copy of Ilon Specht” won Gold and Silver Lions in Entertainment at the Cannes Lions.
Favourite: “Never Just a Period” for Bodyform by AMV BBDO London won Film Gold.

YOU CAN WATCH CANNES LIONS VIDEO COVERAGE FROM OUR FRIENDS AT BREAKING & ENTERING AND STUFF ABOUT ADVERTISING.

Droga5 Dublin won a Silver (Media) and Bronze (Creative Strategy) Lions for their powerful ‘The 26th Minute’ campaign for Samaritans Ireland.
Golin scores gold in Creative Effectiveness with Specsavers 'The Misheard Version' campaign.
VML Sydney takes home a Gold Lion in the Industry Craft Lions category at Cannes for 1001 OPTOMETRY ‘THE HIDDEN EYE TEST’ campaign.
Tide Collateral Stain Stories for Tide Oxi Boost by Saatchi & Saatchi New York won Gold for Brand Partnerships, Sponsorships & Collaborations.
Giant Spoon wins Cannes Lions Gold for HBO's House of Dragons.
Gold Lions were picked up by DAVID Madrid for 'Still Open' with JCDecaux, and Publicis Conseil for 'Renault - Un.Patent' with Renault.
Leo India & Acko’s ‘Tailor Test’ strikes Gold in Creative Data category.
TBWA\HAKUHODO won Silver Lion in Creative Effectiveness – Market Disruption for 'No Smiles' campaign for McDonald’s Japan.
Lady Gaga's "Abracadabra: From Fan to Featured" wins at Cannes and New York Festivals Advertising Awards.
“Winning Isn’t Comfortable” for Nike by W+K Portland won Gold for Copywriting in Brand & Communications Design.
“The Last Birthday” by Josiane Paris won Gold Lions in Film, Not-For Profit/Charity/Government.
Grey’s ‘Claustrobars’ campaign for Stella Artois won two Golds in Print and Outdoor.
Havas Creative India wins Gold Lion for ‘Ink of Democracy.’
Digital Craft Lions: VCCP London and Nomint London bagged Silver.
Luxury Lions Gold winner was Late Checkout: A Ritz-Carlton Story for The Ritz-Carlton, Late Checkout.
Duolingo won 2 Silver, 1 Bronze for The death of Duo and Squid Game colllaboration.
LOLA MullenLowe’s Scratch & Sniff deodorant campaign won Gold.

Bronze

“Mourinho’s Own Goal No-No’s” campaign, Cannes Lion Bronze winner in 'Social & Creator.
DDB Aotearoa brought home x1 Silver & X1 Bronze at Cannes Lions for Vogels Certified Toasters.
Entertainment Lions: Disney's 'The Boy & The Octopus' sees a Bronze win.
Edelman NY won a Bronze Lion in the Glass: The Lion for Change category, for its Love Your Hair for Dove, a Unilever brand.
Export Ultra has brought home two highly coveted Cannes Lions for its 'Cold Call Back Service' campaign.
Klick won a Health & Wellness Lion on Monday for “The Trial” for All In Action Fund.
Bronze Lion for “See My Name” sports campaign by Rethink and Molson Coors.
DDB Sydney scores Bronze Lion for Volkswagen 'RooBadge' in Cannes Audio & Radio Lions.
BBDO wins Bronze in Brand Experience & Activation / Not-for-Profit for “The Final Exam” - Change the Ref.
Australia scores three Bronze Lions in the Cannes Design Lions.
MRM Spain brought home a Bronze Lion for Allevia “Pollen Passport.”
- Mastercard 'Life Donor Card' - MRM Germany won Silver.

The Other

Global Winners of Cannes: India, Australia and New Zealand, APAC,
2025 Young Lions winners roar at Cannes.
Neal Mohan at Cannes Lions 2025: What 20 years of YouTube reveals about creativity’s future.
Pinterest launches Manifestival at Cannes 2024.
Cannes Lions racks up over $60 million in entry fees.
Adobe showcases the future of creativity, marketing and AI at Cannes Lions 2025.
- Adobe doubles Cannes spend to court AI-first creators.
Publicis' Cannes marketing stunt involves comparing influencer campaign costs to "Cannes currency."
lūquire’s Visit North Carolina campaign wins Bronze Effie award.
Viant swipes at The Trade Desk with a Billboard in Cannes
Cannes tech takeaways from Meta, Pinterest, Reddit, Snap, Spotify and YouTube.
Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base.
Seal on his Mountain Dew ad and the secret to strong brand-artist collabs.
Cannes Lions honours Sonita Alizadeh as its 2025 LionHeart.

Thanks to
Mara Dettmann
for this Cannes Lions Shortlists/Winners deck with me, it includes a list of winners with Case Study covers and links.

Channel 4’s public apology campaign “Sorry. Not sorry” – It's not backing down on diversity, equity and inclusion (DEI).
- David Wigglesworth, ECD, 4creative said: “If you think we’ve gone too far - buckle up.’”
Inside the strategy of Cinnamon Toast Crunch’s darkly funny new campaign.
There's a deep generational divide over digital brands, Morning Consult study shows.
Canva’s OOH brand takeover has officially landed at Waterloo Station in London.

thebestmarketingnewsletterever

A post shared by @thebestmarketingnewsletterever

M&M’S unveils “It’s More Fun Together” creative platform.
Inside J.Crew's Puglia Takeover with Masseria San Domenico.
Kraft Heinz to stop launching new products with artificial colors.
Mystery at the grooms': hermès brings interactive installation to new york.
Unilever explores sale of healthy snack brand Graze.
KFC Canada races into F1, iconic buckets become Chicane OOH.
Lionel Messi and Patrick Mahomes push each other in new instalment of Adidas “You Got This” campaign.
BMW invites you to an underwater Waltz with ‘Heart of Joy’ campaign.
The Wildlife Conservation Society wraps fresh fish in urgent message to save the Hudson Canyon.
Pinterest launches a trend-inspired coffee blend in partnership with Chamberlain Coffee.
Paris’s best burger joint Dumbo has landed in London.
The Edited Instagram feed transition trend is helping Instagram brands get their engagement numbers up this month: Black, ASOS & Meshki.
Empire State Building just dissed Eiffel Tower on TikTok.
Reese Witherspoon’s Hello Sunshine launches Sunnie brand focused on young women.
Meta and Oakley have teamed up to launch Oakley Meta HSTN, a new line of AI-powered glasses. (Mbappé)
Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong.
Ford calls out competition in ad campaign, doubles down as most American carmaker.
American Express Global Business Travel is launching its first-ever brand campaign, tagged “Great Ideas Travel.”
Cointreau and Aubrey Plaza poke fun at celebrity alcohol brands.
Capri Sun's 15-inch Solstice Pouches sold out in minutes, brand says.
LEGO puts a playful spin on Father’s Day Gift clichés in UAE campaign.

How A24 found the perfect match between Commercial and Specialized Crowds to make ‘Materialists’ a Box Office Hit.
McDonald’s launches ‘The Big Arch’ to satisfy ‘Big Hunger.’
Southwest Airlines argues seating policy changes are NBD in cheeky new ads.
Instagram taps Tyler, the Creator for biggest brand campaign to date.
Nestlé shrinks Kit Kat multipacks to mitigate soaring cocoa costs.
Jacquemus releases a series of warm-toned clips introducing the brand's upcoming collection, Le Paysan.
Walton Goggins stars in new Walmart ad, created by a collection of Publicis Groupe agencies.
In new campaign, MassMutual understands how financial uncertainty feels.
Tastes Like Romance: Tinder launches RelationChips.
Modelo’s new non-alc beer might just have the best logo of the year.
Ozzy Osbourne sells his DNA on Liquid Death cans for the low price of $450.
Co-op secures £350m in fresh funding spurred by ‘social values.’
Nike x NorBlack NorWhite celebrate Indian Culture and Craft in vibrant new collection.
BIC Soleil unveils new global brand platform, “Your Time to Shine.”

New World seals deal for Louis Vuitton’s new Hong Kong Megastore.
Donald Glover brings Moncler into a dreamlike new world with Gilga Farm.
tarte™ cosmetics and Dunkin’® Kick Off “Guava Girl Summer” with the Ultimate Lip Collection inspired by Dunkin’® Refreshers.
Charles Melton plots his escape in Coach’s latest sneaker campaign.
Francesco Risso is leaving Marni.
Harris Dickinson’s steamy Rhode campaign is so Babygirl.
The British Skin Foundation has teamed up with Wonderhood Studios to unveil ‘The Burnable Billboard.’
Fans floored by Jennifer Aniston's look in Smartwater campaign.
Labubu-maker Pop Mart diversifies into jewellery with new concept store.
Shakira to launch Isima hair care brand at Ulta Beauty stores following $12 million funding.
G-STAR RAW made a Gorilla out of denim, taking Man vs Gorilla to a next level.
PORTRAITS OF KATE — Kate Moss leaves newsagents wearing self-portrait burgundy hot pants and grey knit body.

mrselfportrait

A post shared by @mrselfportrait

Nicole Kidman's daughter Sunday Rose and more stars front Omega's 'My Little Secret' campaign.
Jeremy Allen White is the new face of Louis Vuitton.
Suni Lee unveils Tatcha's Dewy Milk Moisturizer.
Goop plans for 20-30 new brick-and-mortar locations as it opens its 7th permanent store.
ASOS opens NYC pop-up, its first brand-owned US space.
NYX partners with Paris Hilton and Saweetie for new Campaign.
L'Oréal to acquire a majority stake in Medik8.
Adanola and Lexxola are a match made in It-Girl Heaven??
The Kylie Lip Kit is coming back.
111SKIN to celebrate bestselling serum with exclusive pop-up in London
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special.
How Vacation created its unique brand world.

Lila Moss's denim dress in a GapStudio campaign is so Kate Moss-coded.
Wes Anderson is back for a second Montblanc ad campaign.
Rhode’s new innovation is Glazing Mist Mirror Holder Sticker.
TA3 Swim launches its first major creative campaign, The Lazy Girl’s Guide to Hotness.
Introducing Vogue Values – and our new fashion is for everyone campaign.
Victoria's Secret reports better-than-expected sales, narrows earnings loss.
Sydney Sweeney sports a Cowboy Hat for Heydude ‘Country’ campaign.
Clinique doubles down on growth strategy with more launches, first TV ad in a decade.

Pepsi spoofs ‘Share a Coke’ bottles that display people’s names.
Jennifer Garner's baby food company confidentially files for an IPO, sources say.
Liquid Death, WhistlePig collaborate on Casket-Aged Whiskey.
Blue Moon and eos put the Valencia orange taste on everyone’s lips.
Corona bottle’s hidden sunset becomes billboard campaign.
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up.
Hellmann's 'Bring Out The Best' returns with comedic ad campaign.
Molly Baz's Ayoh raises $4.5M, launches at Whole Foods Market nationwide.
L’or Espresso and Ferrari partnership results in coffee collection and branding.
Budweiser launches FIFA Club World Cup 2025 campaign.
Taste.com.au launches ‘Taste Dinner Heroes’ campaign with Coles.
The Sliding Mom – Meiji launches funny new campaign film in Thailand.
Coca-Cola, UMG launch Real Thing Records.
David Beckham-founded snacks brand launches in US retailer Target.
Leftovers: Kristen Bell-founded snack bar gets new name: This Bar Saves Lives is now “ALL IN.”

Snickers reminds Football fans 'You're Not You When You're Hungry.'
Father’s Day: Aviation Gin stirs up a ‘Reverse Vasectomy’ for Brian Austin Green.
Smirnoff Ice toasts 25 years with first global campaign.
Müller dramatises the moment ‘Feel the URjj’ takes over with missing FRijj bottles across special-build OOH sites.
BrewDog leans into moderation movement with Baby Hazy launch.
Lipton Ice Tea launches ‘Komboomcha Box’ pop-up at Battersea Power Station this Friday.
Somersby Asia embraces a ‘No Nonense’ approach to life in new brand campaign starring Yeonjun of TOMORROW X TOGETHER (TXT)
The launch of ARRAE CLEAR PROTEIN+ introducing your new daily ritual - protein, collagen, & electrolytes.
Sipsmith swaps out Mr Swan in new campaign to serve up sonic symphony.
There is a new lyrical Lemonade Collab Cookie.
Pop-Tarts brings back Blue Raspberry in collab with Marvel’s Fantastic Four.
Meet the Sauziest Collab of the Summer: Little Spoon x Sauz.
- Sauz secures $12M funding round led by CAVU Consumer Partners.
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure.
Liquid I.V. takes over Times Square for I.V. O'CLOCK.
One and Hershey’s launch double chocolate protein bar.
In bold new campaign for Deli-Fresh for the first time in more than a decade, Oscar Mayer turns Homes into Delis.

Koala Furniture lifts the lid on 'Human Animal' testing facility.
Jack in the Box links with T-Pain for Fortnite map, Twitch livestream.
Sam’s Club is now delivering pizzas, but it’s not trying to be the next Domino’s.
Robinsons celebrates real hugs in live DOOH campaign.
US fast food chain Dave’s Hot Chicken begins national UK expansion.
Flaky Croissant Pizzas to be delivered in custom-made hot bag designed in collaboration with Colm Dillane ?
Lidl Ireland honours Family Carers with heartfelt campaign.
DoorDash tour Bagmobile across America.
Wagamama unveils ‘biggest ever’ marketing campaign.
Kirkland's to rebrand to The Brand House Collective.
Tesco to launch Clubcard nightclub pop-up in London. (Sold Out)

Aldi unveils festival nail art featuring Nordpak and baked beans.
Rapper Aitch collabs with burger chain Archie’s for limited-edition box meal.
Booker launches own-label food-to-go packaging range.
Asda £10m cafe revamp includes McDonald’s-style digital screens.
Selfridges to open members club at Oxford Street flagship.
The Perfume Shop sells record 250,000 bottles in Father’s Day surge.
Dude Wipes leverages Walmart shopper data to launch new wipes for kids.
Sainsbury’s and Morrisons under pressure to pull tobacco adverts.
Cinnabon announces new partnership with ZURU Mini Brands.
Chipotle continues its summer marketing barrage with June 13 tattoo promotion.
- Chipotle using AI to open new restaurants nearly everyday.
White Castle launches collaboration with upcoming Marvel TV Series, ‘Ironheart.’
Sonic launches new meal lineup with Grillo’s Pickles.
IKEA and Fishermen turn the classic dad nap into a comfy Father’s Day tribute.
Albertsons Media Collective launches in-store digital display network.
Data reveals Walgreens closed 71 stores in May as chain pharmacies struggle.
Hasbro navigates a changed toy market and macro uncertainty.
Shake Shack to offer Dubai Chocolate Pistachio Shake nationwide.
Currys promotes worldwide adaptors at the concert of Mr. Worldwide/Pitbull.

Reebok and MANORS set golf buggies alight for collaboration launch.
Nike delays launch of new Skims activewear brand
Owen Wilson stars in “Don’t Worry” campaign spot for Wolt.
Apple China spotlights University-bound students in new Mac campaign.
Jung von Matt, Google Pixel celebrates the DFB (that’s the German women’s national soccer team) with “Football of a New Generation” campaign.
Canon - Created Different, The latest EMEA campaign by VCCP's content creation studio Girl&Bear.
Ryan Reynolds, TikTok Star Sydney Robinson trade texts for Mint Mobile.
You'll go cuckoo over the cute star of Telstra's new campaign.
VCCP and The All England Lawn Tennis Club release first campaign from the new global brand platform ‘There is only one Wimbledon’.
Capture Expense frees finance teams from receipt misery with funny OOH campaign.
Shutterstock rebrands as it goes all-in on generative AI.
Leeds United take on F1 car in Red Bull’s latest high-speed stunt.
Jon Hamm and Carvana launch national campaign highlighting the simpler way to sell your car.
FKA Twigs codesigns Spring Training Collection for On featuring dance-inspired cloud sneaker.
Josh Allen's charming performance in national commercial pitching sleep aid product.
Squarespace's new ANZ campaign celebrates Tradies combating Housing Crisis.
Liam and Noel reunite for Adidas ahead Oasis Live ’25 tour.
XXXX and PUMA create 'home soil' boots via Thinkerbell.
Tesco Mobile and Channel 4 swap screens in new branded entertainment series
Fujifilm Australia targets Gen Z with 'The Moment Club' campaign.
VanMoof is back with a new bike and a new campaign "Ride like no other."
TaskRabbit turns everyday lyrics into memorable urban ad moments.

TaskRabbit Turns Everyday Lyrics into Memorable Urban Ad Moments

Women’s health supplements brand O Positiv is exploring a potential sale that could value the company at approximately US$1 billion.
Patrick Mahomes is Invisalign’s latest unexpected celebrity ambassador.
Toyota GB ad showcases the varied lives of Corolla owners.
Jeep, Universal Pictures and Amblin launch Jurassic World Rebirth campaign.
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas.
HSBC redefines 'better' for HKers with elevated mobile banking experiences.
Sports Banger and Sacred Grounds collaborate to create Prayer Beans.
Sky targets ‘value-seekers’ to broaden appeal among new audiences.
ESPN kicks off push to promote DTC service during NBA Finals.
Japanese baseball players in MLB honoured with unique manhole covers.
Decathlon campaign makes the thrill of sports affordable.

Hands become powerful symbols of hope and action in a Pride campaign from Amnesty International U.K.
18 MONTHS, an animated short from nonprofit Second Nurture that celebrates all paths to family and challenges adoption stigma.
Wilson the Volleyball inspires new climate campaign.
They’re back: Peter Crouch and Ariel take the confusion out of laundry routines.
A bold campaign from Turtle Wax has turned cars into bobbleheads and cruised them around town.
Wyndham Hotels launches ad campaign in latest loyalty play.
American Tourister partners with Blak Labs for Smurfs Movie Collection campaign.
Mental health group launches ad campaign against Medicaid cuts.
Brittany Ferries creates ripples with 'Wake' campaign.

Ian Ruschel’s touching short film for the Huggies follows the true-life story of a NICU nurse who was born prematurely herself.
The Times marks 240 years with trusted journalism in new ad campaign.
Allianz gets real in new campaign from Forsman & Bodenfors Dublin.
‘Make AI worried you’re going to take its job’ – The Economist. (OOH)
Bupa spotlights 'Health Stories' in new film, created by Redwood@AMV, aims to help break down barriers to healthcare.
Corsair planes make the road smoother with Hertz and Australie.
Goodwipes bets on a luxury ‘Porta Palace’ to reach new customers at music festivals.
Tena 'Rethink Bladder Leaks': A true show of strength, new campaign by AMV challenges negative stereotypes and stigmas.

Havas unveils AI-Powered product suite and next-gen tools at Cannes.
TikTok brings AI Symphony Suite to WPP.
Accenture Song hires Initiative’s global CEO to lead its marketing arm.
Richard Brim, Martin Beverley and Polly McMorrow launch Ace of Hearts.
MAGNA: APAC ad growth forecast to slow to 4.6% in 2025 amid trade and geopolitical risks, but lower inflation is helping brands sustain marketing budgets
Farfetch supercharges advertising service for brands on the platform.
Dentsu Sports and Entertainment expands with new leaders, analytics, and anime.
Netflix expands programmatic availability with Yahoo DSP.
Comcast Advertising partners with Mastercard, Marpipe on performance-based ad solutions.
Sir Martin Sorrell is irritated with journalists (including this one) over Omnicom-IPG.
NBCU Advertising adds Walmart data to its live sports playbook.
Clemenger Group CEO steps down as buyout deal looms.
Gaming adtech company Napptix acquires Yazle’s MENA business.
Nine restructures streaming and broadcasting leadership team.
Effie LIONS Foundation launches to build a ‘Marketing Industry for Everyone.’
Stagwell’s Consulum and Partners launch Maydan Sports for MENA region.
FCB Kinnect replicates Cannes Lions jury Process with in-house creative exercise.
Sling & Stone launches deep tech specialism, appoints Australian lead.
Ad Net Zero strengthens global framework for advertising emissions measurement.
VaynerMedia is teasing its new service on social media.
Universal Ads introduces first-of-its-kind TV business partner program.
Dentsu and Criteo announce Global Commerce Media Partnership.
Stagwell launches News Network.
Advertisers can buy product placement ads through The Trade Desk.
Sky, Channel 4 and ITV partner on premium video ad marketplace.
ICYMI: WPP CEO Mark Read to retire at challenging juncture for agency giant.
Large-format DOOH garners five times more attention than digital formats, study shows.
The Ad World is obsessed with industry news videos from two 27-Year-Old guys.
Mocean to undergo strategic restructure.