Here's What Happened: Goodbye to TikTok Algorithm in EU & Meta's Targeted Ads

This Week: Organic & Paid Social Media marketing is suffering, consumers are winning. The job of marketer gets hard.

Aug 06, 2023

∙ Paid

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Back to this week’s marketing updates:

Top 5 Updates of the Week 🪴

Meta’s Targeted Advertising is dead in EU now, the platform requires direct consent from EU users to use their data. (TG)
TikTok announces new Privacy-focused Ad Targeting option. (SEL)
Instagram launches new DM Control features to protect users from unwanted messages. (TC)
Q2 Winner: Amazon’s Ad revenue grew by 22% in the last quarter, the highest among all Ad channels. (SN)
Youtube is serious, 6 new editing tools for YT Shorts are here. (YB)

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TikTok

TikTok Feeds will change in EU, With new privacy changes, interest based feed will get affected. (TNS)
The platform will also face privacy fines in EU by September. (PO)
TikTok’s competitor “Triller” is going public this year. (TB)

Instagram & Threads App

Instagram celebrates Gen-Z consumers with new short-film Ad campaign. (MD)
IG is experimenting with a variety of AI features. (Reuters)
Threads App Ads are showing up in EU. (Reddit)
54% of influencers have already posted partnership content to Threads as extra distribution. (Insider)
Instagram working on automatic product detection tags for stories. (Source)

Twitter (X)

X users now have the option to join X spaces via Desktop. (SMT)
The Twitter Blue is now X premium + the X premium subscribers can hide their blue checkmarks now. (tT)
Testing of new style of Ad formats is happening. (SMt)
Twitter community posts will show up on your Feeds from now on. (source)
Creators to get an even bigger share of revenue with new announcement. (Musk)

YouTube

Youtube experiments with AI-Generated video summaries. (SEJ)
Youtube upgrades 1080p quality for Premium Users. (ITN)
A new feature to add Youtube shorts to playlists. (Insider)

Google

Google SERP is changing with new Cards & UI features. (Seround)
8 New Google Analytics features powered with AI & new capabilities. (SEL)
Google enhances privacy tools to protect personal data. (SRT)
Google showing clear backlinks to sources in AI answers. (ser)
More links showing up in Google Search console report. (See)

Agency News

Publicis Groupe’s Profitero launches GenAI Retail Analytics. (Adage)
R/GA launches a new fractional work program for Agency Alumni. (LI)
WPP cuts revenue guidance after major marketing cutbacks. (AA)
VMYL&R named Agency Network of the year at 2023 NY Advertising festival awards. (Source)

Reddit updates its site design for logged out users. (TC)
Reddit is experimenting with a new community channels feature for sub-reddits. (MC)

Brands & Ads

Walmart is bringing Ads to Checkouts, TV Aisle & the whole buying experience. (CN)
Cindy Crawford recreates her famous Pepsi Ad for Casamigos & BlueJet. (AW)
Taco Bell is getting sued for false-imagery and advertising. (Ashley)
Sephora launches new program for underrepresented music artists. (MB)
Barbie movie’s Social team caused huge controversy in japan with their tweet. (EN)

AI

Meta launches new AI Audio platform. (AI)
GPT-5 to launch soon. (FM)
ChatGPT android app is now available. (launch)
Complex Media launches new AI chatbot with sprite. (Week)
A list of new updates to current model of GPT. (Descrypt)

Microsoft 💾

Microsoft rolls out code-free conversions for all smart campaigns. (MA)
Microsoft Teams added Spatial Audio in a new update for better calls. (TV)

Pinterest 📍

Gen-Z is our fastest growing Audience says Pinterest. (CNBC)
Pinterest announces “Pinterest Present” a new event for Advertisers & Agency owners. (Hopin)

Snapchat 🗣️

Snapchat is launching new rewards program for AR creators. (TC)

LinkedIn 🔋

LinkedIn tests Microsoft designer integration to enable AI generated image creation. (SMT)

Marketing

Marketing Cloud Platform Market Report 2023 is Here. (overview)
Uber’s Ad network gained 50,000 new advertisers in last quarter. (MB)
How Vice Media went Bankrupt. (blog)
Trivago blames Google Ad Product for revenue in Q2. (SEL)
Warner Bros. subscriber growth dipped a little bit in Q2 2023. (MB)
Patreon is fixing creator payment issues. (Engadget)
Discord cuts 4% of Staff as part of company reorganisation. (TC)
Sprout social acquires tagger media. (MT)

Guides 💬

Google launches new Responsive Ads Guide. (Read)
Pinterest shared early holiday marketing guide for Businesses. (Biz)
Facebook’s Ad manager guide. (Read)
5 Ways ChatGPT is harming your Brand. (Forbes)

Expert’s Juicy Take: Ashley, The Queen of Advertising TikTok

This week, We have Ashley sharing her expert insights on Best Marketing Campaigns & Brands from Q2. She shares weekly advertising roundups on her TikTok loved by more than 50k followers. If you aren’t following her on TikTok, grab an orange juice and binge watch her content this Sunday. Moving to her Insights for you:

Jaskaran: What’s a campaign from Q2 worth studying for other marketers? And why?\

Ashley: I’d recommend marketers study the Barbie movie campa…KIDDING. I know we’re all tired of hearing about Barbie 😅

One campaign I found really interesting was A Case Against Space from Busch Light and The Martin Agency. Their argument was that we should focus less on space travel and more on caring for the Earth, because of the simple fact that you can’t drink beer in space. Apparently zero gravity isn’t a friend to carbonation.

Why I liked it:

- It fit their brand: Busch Light has branded themselves as the outdoorsy, wilderness-loving, camping companion beer. Of course they’d want to protect the Earth.

- It capitalized on something timely (Earth Month) and something socially/culturally relevant that’s already being talked about (space travel).

- They didn’t take themselves too seriously: Climate change and sustainability marketing plays can often feel really heavy. But they kept it fun and light, just like their beer.

Jaskaran: Can you share the list of brands or creators you are loving on social media?

Ashley: I’ll focus on TikTok since that’s where I spend most of my free time 😅

Brands on TikTok I’m loving:

AARP - They are creating super fun, engaging content for a brand traditionally associated with older generations on an app usually associated with younger generations. And they’re killing it.

Ryanair - They found a great, consistent format for a lot of their videos by personifying the plane with the eyes and mouth green screen effect. They do their own spin on trends and never shy away from the things a lot of people complain or criticize them about. They lean HARD into the cheap airline persona.

Small businesses I’m loving on TikTok:

@LilHelperTikTok - Their bio says “kind capitalism” and that couldn’t be more accurate. They’re obviously trying to sell their product but they do it with such respect and care. They often respond to comments of personal situations with a video explaining exactly how their products can help that individual.

@Lionlatch - The creator of the product uses her videos to show how she uses the product in her daily life, making the videos feel very personal and relatable. She also gives specific examples of other professions and life scenarios where the product can come in handy.

Thanks to Ashley for providing us with her marketing Insights. For Readers: I am planning to have more experts share their insights within the newsletter. I don’t plan to make those insights paid but it takes time and effort to organise these collaborations. If you liked this, feel free to refer this newsletter or upgrade to support the work.