Here's What Happened: Retail threatens Paid Social, TikTok comes for IG & AirChat enters the room
Advertisers are smelling more and more delicious things cooking on retail side, while social remains a mess.
Drake’s 20 vs 1 battle is very similar to our life as marketers, constant changes and developments. He’s facing the best. We are seeing a shift from paid social to retail. But, the data below shows keeping a performance+brand mix worked in Q1.
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