Here’s What Happened: Youtube’s AI Push & Meta’s New Fight Against LinkedIn

This Week; Major AI Ad & Feature Updates to Google, Youtube & Microsoft. Alongside that, Facebook’s new feature to kind of makes it professional again. And Data.

Welcome back to The Social Juice Newsletter, where marketing matters. You have a week full of AI, AI & AI, but it could get better with few new guide and marketing report releases at the end.

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Top 6 Updates of the Week 📆

• Youtube launches AI Insights, Editing App & More for Creators. (Read)

• Amazon Prime launches an Ad-Supported Tier for Subscribers.  (STI)

• Snapchat launches sponsored links for “My AI” in partnership with Microsoft. (NS)

• Meta Verified launches for Businesses. (FB)

• Pinterest shares new signs of Growth in Both Users & E-commerce. (ME)

• Facebook now allows to have personal & Work profiles. (FB)

Tiktok 🎶

• TikTok launches new “AI Content Labels”.  (TT)

• Tiktok Shops in the UK now lets you sell “old tech goods”. (CX)

• TikTok announces “Attribution Analytics”. (TT)

• TikTok in partnerships with Google to include google search results in App. (CC)

• New SAN (Self-Attributing Networks) for Advertisers. (TT)

• Prohibited Tiktok Shops Product list. (RD)

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Instagram & Threads 🗂️

• Instagram to reach $71B in Revenue by 2024 and exceed Facebook. (WRC)

• UK is urging IG & Messenger to hold back on End-to-End Encryptions. (RT)

• Threads App suffers from Low Engagement says Meta. (SMT)

• Instagram testing “location sharing in DMs. (DI)

• “Share to X” feature removed on Threads. (Net)

Meta 😅

• Meta has a new Facebook logo. (BN)

• New Business & Chat Tools for WhatsApp. (FB)

• Animated Avatars launched for WhatsApp.  (TT)

• “New Swipe to view website” for Reels Ads on IG. (PP)

Twitter (X) 🕹️

• Elon Musk shares rumours of twitter going paid are untrue. (Xnews)

• X is shutting down “circles” feature in October. (TC)

• Users can now add “community notes” to app navigation bar in X.  (TT)

• More information about Expanded Bios. (TW)

• New Preview Test for Community Notes on Tweets. (source)

• New Feature to pin communities to user feeds. (TY)

• Have a look at this Advertising blunder from Twitter. (CB)

YouTube 📽️

• Electrify raises $85M to invest into Long-form content. (TB)

• Youtube shorts are now averaging 70 Billion daily views. (MZ)

Google 🔦

• Bard AI can now connect to all of your Google Apps & Services. (GB)

• Google accused of downplaying Ad Price manipulation. (SEL)

• Expansion of AI tools to Search Ads. (GB)

• Helpful Content Update fails to tackle bad content on third-party sites. (ST)

• New Automatically Created Assets to all advertisers. (SEL)

• Google updates Misrepresentation policy. (SEJ)

Agency News 📀

• Wavemaker named “Global Agency of the Year” in terms of new business. (AD)

• Lufthansa gives their Global Creative Budget to Serviceplan. (lbb)

• Havas wins Shell Media Account. (AW)

• Omnicom Media Group UK names Laura  Fenton new CEO. (MB)

• Grey New York named AOR for Boost Infinite. (AW)

• Amazon Adds Adam&EveDDB to European Roster. (lbb)

• McKinney launches 2023 Food Trends Report. (Lbb)

Brands & Ads 🏓

• Southpaw launches new “Explore your Elf” Campaign for Elf Cosmetics. (SA)

• The Guardian launches a global campaign “Not for Sale”.  (MM)

• Peet’s Coffee launches their first 360-Degree Marketing Campaign.  (PR)

• Coors Light to run a Super Bowl Ad Campaign. (SBJ)

• Paramount plans to help businesses create influencer content for super bowl. (AA)

• Green Giant uses Corn Kid in their National Ad Campaign. (MD)

• Sweetgreen sued for Racial Slurs at Workspace. (Patch)

AI News

• Amazon launches new AI Update for Alexa.  (MS)

• OpenAI launches Dall-E 3. (OA)

• Github expands Copilot Access to individual users. (GH)

• Bynder announces new partnership with EMRAYS. (BY)

Microsoft 💾

• New AI Ad Updates for Microsoft Ads. (AI)

• Microsoft announces their AI Co-pilot. (BI)

• Bing Webmaster gets new update regarding content usage for AI Chat. (BG)

• New Personalised Answers feature for Bing AI. (SEL)

• Bing Webmasters Tools sitemap Index Coverage is live now. (SET)

Snap 🕹️

• Snapchat reaches 5 million+ paid subscribers. (SJ)

• New AR Filters being developed with focus on Beauty Brands. (RD)

• Snap filing a new patent to improve shopping experience in the app. (PD)

LinkedIn 💃

• LinkedIn launches new Coding & AI Courses for LinkedIn Learning. (LI)

Marketing & Ad Tech 🍊

• UK Publishers testing Cookieless targeting. (MW)

• Comscore, iSpot, VideoAMP partner to fight Nielsen in Media Business. (msn)

• Sam’s Club launches new Update to their Ad Service Dashboard. (MR)

• Yahoo Advertising joins Key Partners to Optimise CTV Ads. (MP)

• Accenture invests into Writer, A Copywriting App. (lbb)

• Wix adds IndexNow support for faster Indexing. (SEL)

• Substack App gets a new App Design. (ON)

• Twitch’s new update makes it easier for creators to access Streaming clips.  (TS)

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Content Opportunities 🗂️

• 25 Sep: National Daughter day / World Dream Day / National Family Day / World Pharmacists Day / National Cooking Day / Binge Day.

• 26 Sep: Lumberjack Day / National Dumpling Day / Shamu the Whale Day / Human Resource Professional Day / International Cyber Expo.

• 27 Sep: World Tourism Day / National Chocolate Milk Day / Ancestor Appreciation Day / National No Excuses Day.

• 28 Sep: World Maritime Day / International Poke Day  / World Rabies Day / Zurich Film Festival Begins / Remember Me Thursday.

• 29 Sep : International Day of Awareness of Food loss and waste / National Coffee Day / International Happy Goose Day /  World Heart Day / Save the Koala Day / Ask a Stupid Question Day.

• 30 Sep: International Thunderbirds Day / International Rabbit Day / International Translation Day / International Lace Day / International Podcast Day.

• 1 October : International Coffee Day / National Hair Day / International Day of Older Persons / International Music day / World Vegetarian Day.

MarTech Finds of the Week

• Adswizz - A Programmatic Ad Platform For Podcasters.   

• The Juice - Your Go-to marketing resource.*

• Storyteq - It’s a creative content creation platform.

• RapidFire - A Tool for In-game advertising.

• TopTal - A Freelance Talent Hiring Platform.*

• Slickplan - A Website mapping Tool.

*highlights partnered content.

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The Pulped; Market Data of the Week

• 40% of consumers who bought a car in the last 6 months also said they bought a domestic vacation. (GWI)

• The top 10% of domains ended the year with an average domain authority of 20.3, shares (Report)

• Gen-X (87%) feels underrepresented across TV Advertising.  (Wavemaker).

• Magna raises its Ad Revenue Forecast to $337 Billion in 2023. (Digiday)

• 95% of Business Respondents use 6 or more data sources reveals new report from (Nielsen).

• Consumers are demanding more relevancy in Product recommendations at Checkouts. (RK)

• Gfk’s Confidence Barometer reveals that Confidence of Consumers increase in September.  (Gfk)

• 4% of consumers are replacing Black Friday shopping with Prime Day. (EI)

• 4 in 5 CMO-CFOs are having relationship issues in terms of Investments & Goals. (BZ)

• Four in 10 Black Gen Z Americans (41%) say they want to start their own business, compared with 36% of Hispanic Gen Z Americans and 25% of White Gen Z. (gallup)

• US OOH Advertising grew 2.2% in Q2 2023. (OA)

• 75% of US SMBs are concerned about inflation. (PA)

• McLean launches their performance marketing guide. (HR)

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Prediction; Validation Economy is Dying or Changing

We switched from Media-only to Media + validation once we had comments and reviews on internet. The Internet is now overwhelmed with validation, it’s everywhere. I personally don’t like to buy products if someone keeps validating their purchase to me. And I am not alone, Trends like DeInfluencing and Delulu. Point at these changes in Content Consumption.

More Validation → Hard Purchase Decisions.

I too suffer from Forced Validation. Yes, it took me more than 3-4 years to start watching The Office and Breaking Bad. Because everyone I trusted started validating their likeliness of Breaking Bad to me.

Influencers and Brands are doing the same forcing validated ideas to the consumers and it is changing.

That’s Likely Why TikTok Partnered with Google

Forced validation → Manual Validation.

I am not saying forced validation doesn’t work. Because forced doesn’t mean wrong, same was in my case. In the past 24 hours, I have binge-watched 3 seasons of The Office.

Back to the main point, Forced validation leads the user to take things in their hand. Using Online Search and Other posts to confirm their purchase/action-taking decisions. And as users get bombared with more unwanted validation from “For You” Page. I believe TikTok’s move to “Better search results” certainly leads to TikTok users validating their own ideas and making the end purchase. Because the app gives the average buyer more context.

End Take; IG & Youtube would have benefitted from this if they added more trusted linked sources to the feeds.

It could have worked as “check for yourself” metaphor.

Burberry is the failing Brand of the Week

The Brand has been struggling to make a comeback in the market. And they are trying to capitalise on various subjects recently. One of them being daily-life work culture of British people as they rebranded a london cafe to show their connection to the regular british people. They got decent UGC content out of that collaboration. Few Videos shared unbiased opinions, Joris shared how Burberry’s approach is kind of disconnected to real life of British.

Geminis on TikTok shared that Burberry’s image in UK is co-related to cultural changes and Brexit. And her points about Burberry’s current state are very similar to what most fashion leaders think;

@geminiswillunderstandunderstanding the UK post Brexit is understanding Burberry's ongoing issues as a brand #fashioncommentary #fashionanalysis #tiktokfashion #fashiontiktok

Tiktok failed to load.

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