Here’s What You Missed: Twitter (X)’s Bounce Back & Corporate ChatGPT Ban

This Week: X is moving at a lightning speed, TikTok capitalizes on Podcast Growth & AI usage issues at Jobs.

Aug 13, 2023

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Now, Back to changes in Marketing world:

Top 6 Updates of the Week

Tiktok’s new program in UK “Fulfilled by Tiktok” takes a stab at Amazon & highly differentiates it from other apps. (CX)
Youtube launches “new & returning users” metric for Creators. (CI)
Mark Zuckerberg & Elon Musk are getting close to an official Cage fight. (EN)
Instagram Reels API gets new Publishing & Usage Features, Will give your Management tools new features. (FB)
Twitter (X) CEO says the platform is close to breaking even. (TC)
Blackberry’s research shows ChatGPT ban in major workspaces. (Bb)

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Tiktok

TikTok launches AI-Generated Content labelling for creators. (Mash)
TikTok is experimenting with podcast links through RSS feed. A great feature for podcasters. (PNews)
TikTok is launching a livestreaming music competition. (TV)
Cedcommerce launches TikTok shop connector. (TP)
New Creator Center in testing. (JO)

Instagram & Threads

Instagram’s musical carousels feature is officially launched this week. (EG)
Threads is getting Alt text & new mention feature. (Alexa)
For IG stories, Group tag in testing says mosseri. (Chat)
Another feature for threads is “send to Instagram” encouraging direct shares. (T)
Instagram is testing a new UI with number of shares shown in posts. (check)
Instagram working on a new style of feed with only “verified accounts”. (Source)

Twitter (X)

X lowers Ad revenue sharing requirements for creators. (BQP)
An analysis of Twitter Algorithm changes. (Xnews)
The platform announced new Ad controlling features for marketers. (tT)
Paid Subscriber replies on posts, launched for iOS. (SMT)
Allowing only DMs from verified users. (source)
New “Media” tab available on desktop Twitter search feature. (TR)
Other Updates: Feed with high-to-low engagement content, follow Icon, top content on user profile & more.

YouTube

Youtube is banning clickable links from YT Shorts description & comments. (TB)
Youtube launches interlinking between Youtube Shorts & Long-form video. (SEL)
The platform will stop video recommendation if watch history turned off. (Xda)
Creators can now include up-to 14 links on their Youtube channel near subscribe button. (SEL)
Youtube celebrates 50 years of HipHop with a event. (Blog)

Google

Google launches Ad features & Insights for Holiday Marketing. (SG)
Google Renames “in-stream Ads” after the huge Ad issues, now its “skippable Ads”. (AW)
Google will show Rich FAQs & HowTo rich results less often, causing traffic loss. (SR)
Google Ads API version 14.1 rolls out. (ser)
Google tests scan-to-call QR codes and extra images on sponsored Ads. (See)
Analytics Reports get Match Types, including regex. (SEL)

Agency News

Stanley Cup announces GSD&M as dedicated TikTok Agency. (MB)
Mazda is looking to go beyond WPP for agency work. (AA)
Publicis Asks Employees to come in a three days a week. (week)
TJ Maxx hires McCann for Creative. (AA)
Diversity in Agency Leadership decreases, now 90% of leaders are white. (Research)

Brands & Ads

Target partners with Starbucks for their pick-up service. (SA)
Lyft launches Ads on their App for riders, new Ad channel is here. (BI)
Duolingo shared their social media strategy in Q2 Earnings report. (LI)
Disney posted Revenue growth but looking to crack down on streaming Ad Revenue. (TV)
Mcdonald’s celebrates their Pop culture with new campaign. (IBB)

AI

A comparison between ChatGPT & Meta’s LLaMA AI model from researchers. (BI)
OpenAI expands custom instructions for more users. (SEL)
Vimeo launches “one-take video” feature powered with AI. (launch)
Salesforce Einstein model now allows businesses to bring their own AI. (Week)

Microsoft 💾

Bing tests “text select to Bing AI” feature. (SRT)
Microsoft to end “Cortana” app in Windows 11. (GM)

Pinterest 📍

Agency heads are telling Pinterest back in their Paid Media strategies. (MR)
LiveRamp & Pinterest expand their partnerships to new countries, allowing marketers do privacy focused work. (CC)
BBC studio partners with pinterest. (TV)

Snapchat 🗣️

Snapchat makes paid feature “dark mode” available for free on Android. (SM)
5 Countries with most snapchat users. (Study)

LinkedIn 🔋

LinkedIn announces new feature to highlight Top skills in a better way with work proof.(pulse)
The platform shuts down their Incareer service in china. (GT)

Marketing

Slack’s latest redesign makes a spark plus stab at Discord. (EG)
Patreon paywalls are now integrated with Spotify for Podcast & music content. (TF)
Tinder is pushing toward Paid Media targeting Gen-Z. (blog)
TfL teams up with Global & Contagious for new creative advertising competition. (MB)
Yelp’s Ad revenue rises 14% in the last quarter. (SEL)
Amazon reportedly testing AI tools for Sellers. (SEJ)
Moz launches new metric “Brand Authority” for SEOs. (Moz)

Guides 💬

Google’s performance max best practices guide gets major update. (SH)

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MarTech of the Week

Evercopy - A new AI-generated Content Platform.
The Juice - Your Go-to marketing resource.*
Good loop - AdTech platform respecting user privacy.
Audigent - Data for Marketers.
Modyfi- A collaborative design platform.

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