How to think about social effectiveness to protect creative budgets

Rob Estreitinho shares a new practice that every social media manager and strategist needs to use and re-use to get creative ideas approved.

Editor's Note: This week’s post is written by our social strategy friend: Rob Estreitinho

He is the founder of Salmon Labs, where he helps savvy brands swim upstream. On a personal level, he is one of the smartest strategists I know. His newsletter and community, Salmon Theory, is filled with strategists and insights that you won’t find anywhere else.

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