The Social Juice

The Social Juice

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The Social Juice
The Social Juice
No Rules Rules: Brand and the "social" media

No Rules Rules: Brand and the "social" media

We got brand rules, let's count 'em.

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Mara Dettmann's avatar
Jaskaran
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Mara Dettmann
Jun 13, 2025
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The Social Juice
The Social Juice
No Rules Rules: Brand and the "social" media
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The 2025 Challenge is to navigate Opposing Forces: Community vs Individualism & Chaos vs Clarity. Social media continues to shape culture at warp speed. Brands need to navigate the tensions while avoiding irrelevance, cringe, or backlash.

Hi, I’m

Mara Dettmann
 – a brand, comms, and innovation strategist focused on where tech meets culture. My sweet spot is helping b…

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A guest post by
Mara Dettmann
Strategy / culture / tech & digital / business
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