The Collection of Every Report Mentioned In The Social Juice Newsletter in 2024
Part 1: All the studies and researches from Early 2024 and last few weeks.
I sincerely advise reading this newsletter on the web, it’s long…….
You can find last year’s collection below.
Quick Reminder; This Collection will go behind Paywall after two weeks, like all other newsletter. If you haven’t joined paid newsletter, you can below to get full access and support my work:
Research Papers; Studies that matter to Marketers.
Attention and brand profits are linked finds Lumen and Ebiquity study. (read)
According to research from Oxford Economics, their (consumer brands) investments should focus more on distributing in-demand products quickly and on time and building efficient, cost-effective, and risk-resilient supply chain capabilities.
Consumers prefer Products that work using directionally consistent causal chains. (Study)
Study; How wine packaging influences buyer decisions, things like glided and glittered labels make people buy expensive wines + other factors. (Report)
Channel 4’s study suggests that social grade and consumer class assumptions is causing Advertising industry huge losses and consumer backlash. (Mirror)
An old study about how online review structure changes consumer behaviour, you can read it here.
Newer study finds that online reviews are compromised with transparent filter policies + bad moderation efforts. (read)
Consumers prefer apologies over credits or loyalty offers. This study talks about how the average consumers seeks apology first from the brand, then credit or any other loyalty-seeking offers.
Study: New Research shows that Color influences purchases related to plant-based foods. (FD)
New Study shows that Dopamine isn’t just a feel good chemical, it plays a role in reversal learning. (read)
The author of new research on corporate marketing, “Even if you frame information in a positive way, consumers with pre-existing negative beliefs regarding social responsibility might draw up mostly negative experiences from memory.” (Oxford)
A Study revealing what brands need to understand about cross-channel marketing, when it comes to pharmacy marketing and audiences. The channel and formats matter a lot, but the trusted ones haven’t changed since the internet boom. (read)
A research showing psychological mechanisms behind access-based luxury brand consumption. (read)
New study discusses ‘Does time of day affect consumers’ price sensitivity?’ (read)
Human Study reveals Dopamine and Serotonin’s role in Social Behaviour. (Read)
A new study from Tulane University has found that contrary to popular belief, political outrage actually fuels social media engagement.
New Study finds that Advertising continues to stereotype women with intersectional identities and companies sometime exclude them completely. (read)
A study about how narrative content impacts consumer food choices and intentions. (read)
New Study published on crafting emotional engagement experiences through marketing storytelling. (RG)
A new research found unintended ethical fault-line in teams-based reward systems. (phys)
A new Florida consumer study about sentiments and spending intentions. (wiley)
Interbreed and Unyoked study discussing, What’s the role of nature in creativity? (WFA)
Americans show paradoxical behaviour when it comes to their diets, new study shows. (read)
A study discussing ethical marketing framework for metaverse simulated experiences of tourism. (read)
A new study find that size of salty snack influences eating behaviour that determines amount consumed. (Edu)
New Research of 9,000 consumers highlights use of social media impacts smoking and vape using habits of teenagers. (PR)
Thinkbox’s study shares 58% of advertising’s total profit generation happens after the first 13 weeks. Plus, All form of advertising from TV to Social delivers a profit, on average ROI of £4 on £1 investment. (Report)
This Study shares, The average consumer household spent 20 per cent of their income on non-essential goods and services during the 34-year period. (TAF)
A study sharing impact of live chat social interaction in live streaming commerce. (report)
Havas new study titled, What do 9,000 brand lift studies teach us about attention and memory? is the first to interrogate the specific amounts of attention needed to drive desired brand outcomes, providing a foundation to implement attention metrics into media planning and buying tools. (read)
A study discussing adopting factors of OTT platforms among Indian Consumers. (read)
Few studies not mentioned above are included in this post below:
Marketing Agencies & Work
Brands are rethink agency compensation models: WFA and MediaSense survey. 87% believe agencies are resistant to adopt models that require greater transparency in how they make money. And while 75% care about how their agencies make money, only 28% believe they have transparency into how they do. (SL)
42% surveyed creatives believe brand engagement is a lot hard to get than it used to be. (report)
Marketing and Sales Sector Remains Resilient with 3.4% Increase in Yearly Salary. (Market)
66.3% marketers have only been in their current role for a maximum of three years. (MW)
IPA’s agency report shares, the number of agencies with effectiveness roadmap has increased from 29% in the 2022 survey, to 75% today, and they are reaping the rewards. (AD)
New Research shows that Number of marketing roles held by Women are up but salaries and senior roles aren’t. (Data)
74% agree it is harder for working-class people to land a role in the creative industries. (VW)
New Survey revealed that 24% Marketers feel the pressure to return to the office. (MW)
TikTok publishes new ‘Holiday for You’ marketing report for businesses. (OK)
1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days.
Marketing procurement teams at global brands are frustrated with their current KPIs. As marketers believe people setting their targets lack marketing knowledge, only 52% said their target setters had “good” or “very good knowledge” of marketing. (WFA)
63% of Canadian CMOs are concerned about losing control in this collaborative process, slightly more than the global average of 60%.
88% of CMOs think it’s vital for brands to be part of the cultural conversation, but at the same time, 74% admit they struggle to figure out how to do that effectively. (DC)
45% of Australian workers at businesses don't consider copyright laws when performing their duties. (report)
New Study reveals Average CMO Tenure in 2023 was 4.2 years, unchanged from 2022. (read)
80% Of Brands Worry How Agencies Use Generative AI. (WFA)
IPA’s Q1 2024 Bellwether report shares number of advertisers expecting budgets to rise fell from 14.7% to 9.4% in Q1 2024 . (read)
Only 51% of marketers were prepared for the depreciation of third-party cookies. (WARC)
Nielsen’s Annual Marketing report shares, 84% of global marketers say they're either extremely or very confident in their ROI measurement capabilities, up from 69% in 2023. (read)
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Holiday Marketing
Holiday season accounts for up to 40% of annual spirits sales. These are the top 10 Spirit brands across all demographics.
Holiday shoppers spent over $16B online using BNPL in 2023. (Payments report)
Adobe forecasts record $240.8 Billion U.S. Holiday season online with Black Friday growth to outpace Cyber Monday. (A2024D)
49% of consumers expect to increase their holiday spending. Notably, those households earning between $50,000 and $99,000 anticipate raising their spending by 10%. (KPMG)
On average, consumers plan to spend $771 on holiday shopping this year, which is 2% higher than last year’s spending intentions, but still 2% below their plans in 2021. (BP)
65% of Indian shoppers interacted with duty free shop staff during recent international trips – well above the global average of 47%. (report)
In Fold7’s new report, when asked how consumers would respond to brands who acted according to their definitions of generosity, consideration to purchase went up by 7-11% depending on age. (NS)
More than 4 in 10 (43%) Americans said they’ve taken on debt from holiday shopping in the past, and 27% expect to take on new debt because of the holidays this year. (report)
Agencies vs Brands, Some 65% of agencies have reported longer sales pipelines compared with the previous year, and client retention rate has been slipping in the same time frame (82% to 78%). (MB)
System1’s research shares that Brands' characters beat celebrities in the Super Bowl, in terms of appeal, brand recognition and commercial impact.
Advertising Reports
Channel 4’s new Advertising effectiveness series shares brand consideration was 20% higher for a sponsorship longer than two years, compared with one to two years. (4sales)
New report shares Brands running awareness campaigns + performance campaigns saw a 31% YoY (Return on Ad Spend (ROAS) boost in Q1 2024, compared to a 32% YoY ROAS decline for brands which only leveraged performance. (Nest)
The UK advertising market reached £10bn in Q2, up 13.4% year on year. Plus, Advertisers’ investment in online video grew 26% to £4.12bn in the first half of 2024. (read)
In Q3, the growth of Amazon Sponsored Products nearly doubled to 15%, compared to 8% in the previous quarter. Facebook spend growth edged up from 4% in the second quarter to 5% in Q3, Meta growth slowed overall as Instagram spend rose 14% in Q3 compared to 24% in Q2. Meanwhile Google ad growth slowed across both search and YouTube in the third quarter, as each ran up against tougher year-ago comparisons heading into the back half of the year. (Tinuiti)
IAB’s research shares nearly all advertisers (96%) feel their messaging strategies are effective at driving purchases. However, 7-in-10 consumers report feeling annoyed or negative monthly or more often with Commerce Video ads, and one-third at least weekly. (RT)
44% of Effie-winning campaigns use a problem-solution approach with a focus on clear, tangible results. Ads that present achievable actions see a +19% boost in effectiveness, particularly in areas like sustainability. (data)
Emotional ads boost brand pricing power by 40%, making customers more willing to pay a premium. Tracksuit’s research shares campaigns that unlock the ‘Emotion Effect’ are nearly three times as effective at generating "fame" (earned media and impressions) and increase the likelihood of ads being shared by 27%. (more)
Dentsu and GWI’s gaming research shares; While time spent with gaming is high, gaming spend remains low at under 5% of ad spend. Gamers who are aren’t has increased from 50 to 56%. 84% of 7-Eleven shoppers play games weekly. (more)
78% Ad Industry professionals believe that companies within Ad Industry aren’t doing enough to support their employee mental health. (Market)
54% Advertisers surveyed said, they will increase their ad spend on CTV due to privacy legislation and signal loss. (IAB State of Data’24)
Livestream ads generate recall above the norm, generating an average of 57% correct brand recall, compared to a Dentsu norm of 38% across media environments. (Gaming & Streaming report)
88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising. (IAB)
Audacy’s latest future of audio report shares that Omni-targeted Ads are the future, when listening audio in the car, people in front get different Ads than people in the back. Many other digital predictions in the report.
8 in 10 Consumers would rather prefer to watch more Ads than paying for Digital Content. (report)
72% survey respondents said the AdChoices Icon increases trust in the advertisers that use it, and the majority prefers AdChoices icon over alternatives. (DAA)
New research shares Ad campaigns from the most consistent brands create +27% more Very Large Brand Effects, generating more brand awareness, differentiation, brand values and salience. Plus, Brands that maintain the same creative agency within a five-year period produce higher creative quality and grow their advertising distinctiveness. (System1)
People who had seen ASA’s Awareness Campaigns were twice as likely to trust the Ads. (CA)
59% of UK consumers think there is too much advertising on social media. (hootsuite)
Culturally salient creative work clearly outperforms non-culturally salient work in terms of profit, sales, and market share, highlighting how Earned Media’s unique ability to connect at scale with cultural relevance drives brand fame. (WARC)
Media buyers predicted a 2% decline in TV ad market in Q4. (UK)
Video ad spend to rise about 16% this year, overtaking liner TV spend. (IAB)
Retargeting works well for App marketing, over half of iOS bid requests in 2024 are carrying an ID, and Android remains unaffected, highlighting the potential for in-app revenue growth through targeted campaigns. (MW)
A new Direct Mail Study from Vericast shares 1 in 3 respondents believe direct mail ads create an emotional connection. (PR)
OOH is still doing wonders across different industries and geographic markets. (Kantar)
Magna raised its U.S. ad spending forecast for 2024, anticipating revenue growth of 11.4% to $377 billion. (MD)
CTV + Linear TV Ads
Snapchat publishes new study ‘Small Screens, Big Returns’. (read)
Using Ads on Second screens while running CTV Ad campaigns boosts TV Ad responses. (Another Ad report)
By channel, people in the UK are most tolerant of ads on linear (59%), followed by free ad-supported TV (FAST, at 57%). The lowest ad tolerance was found in the 35-44 age group at just 33%. Meanwhile tolerance is higher for Gen Z (49%). (read)
35 brands invested $500,000 or less and saw an average 8% increase in unique monthly users during the launch month and a monthly average increase of 20% over the course of multiple months that a brand was on TV. (more)
According to a new Department for Culture, Media & Sport (DCMS) report, linear TV viewing will have declined from a majority of viewing time today to just over a quarter of viewing time by 2040. (UK)
68% of internet households now own a smart TV and 46% own a streaming media player, an increase from 2020 when 54% and 42% owned these devices, respectively. (US)
VAB report shares upon TV campaign launch, the average advertiser saw an immediate influx of over 300K website visitors. Mid-funnel impact was achieved by first-time advertisers at all investment levels—as brands below $500K investment saw a 20% increase in website traffic; brands at $2M-$5M investment saw a 25% increase; and brands at $10M and above saw a 42% increase. (read)
New Research shares Advertisers should place ads on Netflix films over documentaries, most users on Ad-plan are either watching Films or Serials. (read)
Kantar’s study shows after introduction of Ad-tier in Prime Video, subscriber engagement and advocacy for the platform fell. But Amazon disagreed with the findings. (read)
In 2024 businesses that were new to TV (advertising) achieved a “modest” 2.3 star rating, rising to 2.4 in the second year and surpassing the UK average with an average rating of 2.6 in year three. (System1)
19% of estimated open programmatic ad spend on Amazon Fire TV went to FAST apps in Q3 2024, followed by Apple TV (15%), Samsung Smart TV (14%), and Roku (11%). (pixel)
LinkedIn and Magna Media Trials publish new CTV research revealing 94% of the LinkedIn audience watches CTV with ads. Plus, Business decision makers are younger than you might think and Millennials are 80% more likely to be open to B2B ads. (MG)
Kantar data shows while a net 8% of marketers globally are planning to decrease their investment in broadcast TV in 2025, a net 55% are planning to increase their investment in TV streaming. It also shares that a brand’s diversity and inclusion efforts influence the buying decisions of almost eight in 10 people worldwide. (read)
88% of US Households have at least one SVoD service is commonplace; the average household pays for four subscriptions. (more)
LG Ad Solution’s study shares brands incorporating a full TV experience – spanning CTV Video, Native ads, and Mobile Video – into their campaigns saw significant improvements in performance. Brand awareness increased by 4.7 times, ad recall surged by 8.7 times, and brand consideration grew by 11.2 times, all while reducing cost per visit by 23%. (read)
86% of viewers are now watching CTV, which represents a 6% increase from 2022. Younger audiences lead the charge in the switch to CTV with markets like Spain and the UK dominating. (EU)
Trends Trends Trends 🪜
Consumer demand for canned cocktails up by 20%. (TSB)
Top purchase drivers in 2024 for foods and beverages are products that boost Gut health (60.4%) and Affordable+valuable (65%). (ACC)
New Bacardi Cocktail trends report predicts next to explode drinks; 17% Mezcal, 14% Rum-aged and 14% Non-alcoholic. (full report)
In US, Electronics and technology no longer holds the most consumer interest, Health and Wellness has taken the top spot with 52% consumer interest, revealed by new research. (5WPR)
Nightclubs are on the decline, 32% clubs have closed since pandemic, and Gen-Z’s loss of interest in alcohol is the cause? (read)
30-something millennials are consuming more wine, and a segment of high-end millennial consumers also spend more per bottle on average than baby boomers. (report)
Spotify Culture Next report’s authors said that online activities, such as “doom-scrolling,” contribute to feelings of loneliness — with 61 percent of Gen Z said they are lonelier today than 10 years ago. (read)
Gen Alpha, We call them digital natives but VML’s report shows they enjoy In-Store Experiences (69%) more than Online (63%). (SM)
D&AD’s annual trends report is here. (get)
48% of women fans in North America said they’d like to see more brands get involved with women’s sports.
74% of millennial and 79% Gen-Z women are avid sports enthusiasts. (MB)
Unaffected by Inflation, Dollar sales of private brands increased by 6% in 2023, and units increased by 0.9 per cent. (report)
H-E-B, Fry’s, King Soopers, Brookshire Grocery, and Food Lion are most preferred grocery brands by consumers in terms of spending. Trader Joe’s, Wegman’s, Publix, ALDI, and Sam’s Club are high in terms of loyalty but the spending is scattered. (report)
Fall travel costs skyrocketed 36% compared to last year. But Expedia reports plane tickets usually drop 10% in autumn. (RD)
40% of Gen Z (people aged 26 and under) skip breakfast in favour of a snack. (report)
35% of men reducing alcohol consumption by opting for energy drinks. (FB)
5WPR’s report reveals a 6% increase in consumer interest to splurge on beauty and personal care purchases in 2024 over the previous year. (CS)
Every age group has seen declines in religious affiliation during the past decade, but the largest jumps are among Americans ages 30 to 49 — older millennials and younger Gen Xers. (Axios)
Consumer Reports
NCA’s report stated that two-thirds of consumers have made one or more changes to their purchases to mitigate chocolate price increases: one-third buy what is on sale, 28% buy chocolate less often, and 22% buy a little less. Others (17%) do the opposite and buy larger pack sizes to save over time.
Consumers who noticed shrinkflation, 78% say they have observed it in snack foods and 53% in packaged desserts and sweets. Just under half, 48%, also said they have observed shrinkflation in frozen foods. (PR)
49% of consumers, among the 2,000 surveyed, say linear television somewhat or completely influences their buying decisions. Also, Australians continue to resist ad-based video content offered on streaming, with 56% of consumers willing to pay for SVOD to avoid ads, compared to 32% for news and magazines. (Deloitte)
The Average Car buyer spends eight days longer searching for their next car than they were doing few years (2021). (FN)
86% of consumers say that product repair scorings impact their purchasing behaviour, and repair experience impacts future purchases and brand loyalty too. (Samsung)
75% of consumers still want companies to connect with culture, despite missteps in recent years. (CL)
27% of shoppers will switch retailers, abandon purchase if they come across locked-up products. (BP)
61% consumers plan to eat their main Thanksgiving meal at home, a slight dip from previous years, providing more opportunities for retailers to push host-friendly gift options. (read)
The majority of Brits (86%) believe it is a food outlet’s responsibility to protect their delivery food from being tampered with, and 49% are calling for tamper-evident packaging. (HCN)
New global research study On the new F1 Fan Culture and Behaviours. Over half of new fans said access to races was the biggest pain point. Music is their biggest passion point outside of F1, followed by travel. Interesting and varied race locations is something F1 excels at, appreciated by nearly 50% of new fans. (read)
37% of consumers surveyed in the US and the UK shared they would switch to a retailer that offers full check-out free stores. (Too)
44% of Black travelers consider the cultural and racial diversity of a destination as the primary factor in determining its safety, more than any other consideration.
45% of Black travelers are more likely than the general population to prefer urban areas. (Tripadvisor)
The grocers that are winning among Power Users (modern shoppers with online and in-store activity) are HEB (82%), Trader Joe's (80%), and Albertsons (80%), as they were rated significantly higher for their in-store experience compared to other top grocery brands. (report)
The optimum retirement savings target amount between Boomers, Millennials, Gen-X and Gen-Z has a roughly 40% differential, but those with over a $1 million networth is more than triple that amount. (US)
49% of Brits feel immense joy from scoring savings on big-ticket items, like smart home tech, cars and designer gear.
49% of consumers in Scotland shared they have cut non-essential spend in Q1 2024. (SF)
5WPR’s report reveals a 6% increase in consumer interest to splurge on beauty and personal care purchases in 2024 over the previous year. (CS)
6 in 10 American consumers (59%) recently purchased a new product because of its health benefits. (NCSolutions)
54% shoppers agree they commonly engage in “bracketing” — ordering multiple items to determine sizes and fitting, with the intention of returning at least one product. (FN)
More than half of gamers believe that looking good in-game is as important as looking good in real life. Blended realities extend to the afterlife, with 47% of global consumers expressing interest in "post-death consumerism.”
31% of global consumers expect delivery of online orders within two hours—this is up from 23% in 2023 and 4%in 2021. (VML)
18% of US Households have Six or More smart home devices. (CS)
AliExpress’s international consumer report shows;
Spanish consumers spend the most time online shopping, 9-10 hours a week.
Online shopping in EU remains the strongest and Germans leads with 96% online shoppers.
79% German consumers bought apparel products online in last 3 months.
Top Shopping Categories were Sportswear (Spain), Beauty and health(French), Wedding & event (UK).
40 percent of internet users in Turkey are influenced by Online Ads, new data from Trade Ministry shows. (report)
New Survey reveals 48% of American consumers know what processed foods are but they can’t fully explain them, on other hand 23% didn’t knew anything to explain them. (report)
Havas research shares 69% people won’t let the tough times keep them down, despite believing the world is going in the wrong direction. (TF)
Fight against Inflation ; 1/ More than half of consumers (58%) have purchased a meal at a gas station one or more times this year. 2/ 36% of surveyed Consumers said they don’t like tipping prompts and leading them to no tip at all. (Read)
64 percent of U.S. consumers reporting a partial return to a physical office, 53 percent of those consumers are spending more money in physical stores compared to online platforms. (report)
The annual online spend on flights surged by 44%, amounting to over US$10 billion. (Australia digital 2024)
44% of consumers believe customer service has gotten worse over the past three years. (CX)
Most Consumers are still shopping less, besides inflation slightly declining. 71% of consumers said they looked for deals, coupons or other discounts to help save money in December 2023. (MCP)
56% consumers would rather deal with common life annoyances — like sitting in traffic (10%), living with their parents again (19%), or attending a concert of an artist they don’t like (24%) — than go through the complexity of insurance enrollment. (report)
46% of high-income earners, making more than $100,000 annually — have used store card installment plans in the last 12 months prior to being surveyed, doing so an average of twice during that period. (PYMNTS)
When U.S. employees were asked why they regret their benefits selections, 25% said they did not adjust their benefits to match their lifestyle changes, 20% said they forgot to make their selections by the deadline and 19% said they did not understand the options available or the benefits they selected. (BP)
34% of car dealership shoppers in the USA are interested in information about hybrids, plug-in hybrids, and battery electric cars. (more)
60% of Irish people plan on spending at least $80 on their loved, this Valentine’s Day. (wise)
55% of consumers report that they have decided not to buy from retailers or ecommerce stores due to the restrictions of their return policies. (WER)
Mintel’s new report shares that Carbonated Soft drinks could be positioned as an essential part of meal and snack routines, not only with meals. (report)
Asian Americans are nearly twice as likely to shop at Costco than the average consumer, new data says. (NBC)
Only 38% of U.S. respondents believe that their political views align with those of their neighbors. (UT)
68% of B2B buyers are discouraged from ordering online because of order errors, e-commerce web experiences need to get better. (read)
FTC’s report on pandemic food prices found that consumers are still facing the negative impact of pandemic’s price hike and retailers used the pandemic to raise price even further. (RG)
Retail Media & E-commerce
After higher prices dominated trends in the first half of 2024, the average cost-per-click (CPC) for retail media rose just 2% YoY, down from an 11% increase in Q2. Paid search CPC growth also slowed, dipping from +9% to +5%, while the cost of social impressions shifted from +3% YoY last quarter to -3% YoY this quarter. (Skai Q3)
Grocers with best e-commerce experience are; Target Corp., Walmart and Albertsons Cos. and Amazon is also in the race. (IPOS)
72% consumers show better loyalty toward brands offering free product returns, compared to brands that don’t. The new loyalty index shows that 88% of surveyed US consumers had stopped buying from retailers with paid returns. (SAP)
New Report shares that demands for loyalty programs remains high, but moving forward brands need to be more transparent about data they collect and use. (report)
83% of publishers are interested in making retail media investment. (report)
65% of consumers think food manufacturers are too big or have too much market power.They know the reality that’s why consumers are showing more pricing frustration. (report)
47% of surveyed consumers expressed frustration with excessive packaging when receiving online orders. (ST)
Direct-to-Consumer (DTC) and retail brands using three or more marketing channels are 73% more likely to achieve higher Return On Ad Spend (ROAS). (Diversify)
On average, shoppers indicated they believe their primary store has a net profit of 31%, a slight decrease from the results the last two years of 35% (2023) and 33% (2022). Still, It’s not even close to average net profit for a supermarket which has always been close to 1%. (FW)
IMRG’s report finds out that 64% e-commerce buyers want the ability to choose a specific day for delivery. (FG)
During first 8 months of 2024, Retail Media grew +33% YoY in the same period, contributing to an overall +8% YoY in the US advertising market. Plus, programmatic ecosystem led to +47% growth YoY in the Premium Programmatic market. (Guideline)
Social Media Reports
Bumble released their 2025 Dating Trends report. (read)
Over a third (37%) of 45-54 year olds and 40% of 55-64 year olds stated they make purchases from ads they see online at least every few months – greater than the average of 31%*. (LM)
22% of News publishers plan to decrease social media budgets as the traffic from social declines, shares new report from Reuters. (BW)
Gen-Z now feels more like themselves online (45%) compared to offline (40%).
4.7x Social-first brands as likely to use social platforms extensively as channels for customer care / service, compared to 1x low-maturity organisations, shows new Deloitte report. (DEL)
TikTok delivers an average return on investment (ROI) that is 23x higher than what last-click models suggest. Over 50% of TikTok-driven revenue occurs in-store, a significantly higher proportion than other platforms. (data)
While most germans are online (91%) but they aren’t using social media that heavily, only 51%, the number only goes up with Netherlands at 64% adult using social media. (PEW)
62.4% of high-income consumers use Instagram to discover products and 27.1% use it to research and evaluate them, according to the report. (read)
About 80% of teens who use social media say they see content about conspiracy theories in their online feeds, with 20% seeing conspiracy content every day. (FC)
40% of Organic Content shared on Instagram is now distributed by AI Recommendations and systems. (read)
Pinterest’s 2024 Halloween Trend Report. (NY)
New report shares that about 50% of the people are sharing less content on social and changing their connections with social. (must)
X/Twitter’s profit in India plummets 89.56 % in FY24. (BE)
Adobe’s new research shows over 2 in 5 Americans use TikTok as a search engine. (AB)
Influence of social media on Gen-Z shopping and why they prefer these apps.
Instagram is preferred the most because of visuals, friends and algorithm.
TikTok influences because they use it the most and videos are valuable.
Facebook is easy to buy things on, LinkedIn is authentic, Reddit is trustworthy. (Read)
50% of Adult Hispanics now use TikTok, more about other US audiences in new PEW research. (read)
Snapchat shares new marketing research on last click attribution. 74.5% of marketers are either removing away from last-click attribution or would like to do so according to eMarketer study commissioned by Snap.
Reddit (2.95%) now refers more traffic to other websites than Twitter (2.31%), Google remains on the top with 63.41% traffic. (ST)
Snapchat’s report about performance of brand campaigns. (CK)
72% of Americans believe that a brand endorses an influencer’s politics by working with them. (AG)
Gaming: 38% of consumers spend more time on mobile games than social media and YouTube. Only using Social Ads to win gaming lovers isn’t the best option. (TAF)
Snapchat’s EMEA research shares Snapchatters outspend users on other platforms in several major categories:
Apparel: +63%
Beauty & Personal Care: +84%
Specialty: +42%
Household: +172%.
Chime’s research reveals what Americans prefer for social shopping: Facebook Marketplace (49%) and TikTok Shop (41%) top the list for deliberate purchases, while Facebook (32%) and Instagram (19%) are favored for casual browsing. (more)
Gen-Z (54%) vs Millennials (57%) are more influenced by the businesses they choose to follow, with influencers and friends holding the least weight. (more)
Snapchat’s new research shows that 45% of teenagers feel pressured to post content that makes them look good to others. (Study)
WHO/HBSC report highlights rise in problematic social media use, The proportion of adolescents classified as problematic social media users increased from 7% in 2018 to 11% in 2022. Girls reported higher levels of problematic use than boys (13% vs 9%). (read)
Only 37% of girls and young women aged 11 to 21 are reporting that they feel they have strong connections online, and this number has been falling over the last four years. Plus, “Fomo” is keeping more than half of 11- to 21-year-olds on apps such as TikTok, Snapchat and WhatsApp. (TG)
Nearly two in three people in the U.S. use Reddit as a search engine at least once a week, and 41% of Reddit users believe it’s a better search engine than Google.
6% of small business owners get more revenue from Reddit than Google. (Adobe)
Marketing Reports
57% mainstream consumers believe that multicultural and diverse communities have influenced their taste and opinions on brand preferences. (report)
Semrush studied 200,000 AI overviews/keywords: Here’s what they learned: 82% of desktop and 76% of mobile AIOs occurred for keywords with less than 1,000 monthly searches.
In Mailchimp’s loyalty report, 52% of inert customers and 51% of habitual had a very favorable opinion of their preferred brand, but this rises to 84% among fandom purchasers. (biz)
Marketers are twice as likely to want brands to feel ‘young’ than consumers. Jaguar? (PMW)
50% of content produced by brands isn’t activated reveals new report by CreativeX, This is so true. (Too many drafts)
Brands are being experimental, Global experiential marketing spending is expected to reach $128.35 billion in 2024. (more)
54% of U.S. diverse consumers wouldn’t care if brands disappeared tomorrow, But meaningful brand identities can change this behaviour. (Havas Report)
Forms with the highest number of responses asked fewer than six questions. Plus, Forms that feature images or video see a 120.6% increase in completion rates over collection forms that don't. (Typeform data)
Luxury Brand have been increasing their OOH Spend since 2023, JCDecaux reports they have seen a 27% YoY increase for Fashion, personal care and luxury goods. (read)
An Analysis of 3,419 US websites shared that 47% of websites had the Meta Pixel, 12% had TikTok pixel and 2% used web trackers that originate from China, Russia or Iran.(report)
27% of organisations are using 4-5 CMSs to manage their marketing. (report)
CMOs are being asked to do more with less, only 27% leaders feel their organizations are well-equipped to handle the broadening remit. The barriers to success are internal silos (cited by 36%), a lack of desired budgets for marketing activities (34%), insufficient in-house talent (32%) and incoherent strategic vision (32%). (BT)
With new Gmail email rules going live, here are spam complaint rates by Industry; B2B Software (3.2%), Retail & E-commerce (2.3%) and Sales + Marketing Services (2.8%), more. (report)
73% of Marketing leaders report they are failing to deliver excellence with digital experiences. Only 14% of brands consider their organization as a visionary when it comes to DX maturity, while 44% see their organization as progressive. (NS)
Brands are 7x as likely as consumers to believe that augmented reality (AR) / virtual reality (VR) are important purchase drivers, another Deloitte report. (Read)
70% of Brits don’t trust brands that use nudge tactics. (report)
IPA UK’s Industry report shares events marketing category demonstrated strong performance, with a net balance of +9.9%. Direct marketing maintained positive growth momentum, achieving a net balance of +9.7%. Plus, net balance of UK companies revising their marketing budgets is up (21.6%) vs revising them down (21.6%) has dropped from +15.9% in Q2 to 0.0%. (more)
51% of respondents believed that brands should respond within an hour, with 40% indicating that they’ve made repeat purchases when retailers have responded swiftly. (Consumer Preference)
Less brand safety, more SEO spend in 2025, Forrester predicts. (MT)
Only a few marketers fully utilise online and offline first-party data, with a majority only somewhat using online (70%) or offline (72%) customer data for omnichannel efforts. (EW)
Only 16% consumers are now turning to a brand’s website to read reviews, reliance on In-Action product content continues to increases. (read)
HTTP Archive report shares 61% Of Cookies enable Third-Party Tracking. (SJ)
Chief Marketing Officers have a head start on AI training, with 84% upskilling their existing employees and new hires (95%). Plus, 4 out of 5 organizations saying they have prioritized AI literacy for their employee base. (Seismic)
72% of consumers surveyed incorporate brands into their rituals at least some of the time, 70% are very, or somewhat, open to adopting new rituals, and 39% feel more positively toward brands that become a part of rituals, the WARC | MSQ report finds. (Read)
Influencer Marketing
34% of surveyed consumers shared they want to see creator content on TV, followed by in-store and display ads. (new report)
Deinfluencing content isn’t a threat? 60% of surveyed people shared that they didn’t make a purchase based on ‘deinfluencer’ content. (ACC)
European Commission’s research found that out of all the surveyed influencers, only 20% were verifying that their content was advertising. (AW)
50% of UK brands are set to increase their influencer marketing budgets next year. Plus, Facebook is the second favourite influencer marketing platform for UK Brands. (KQ)
VML research shows that quick-turn influencer campaigns have greater engagement, and cost around 25% less per post than one-off campaigns, on both Instagram and TikTok. (read)
New report from SponsorUnited, most successful influencers and celebrities when it comes to securing brand deals fall between 25 and 44 years old, with this age range accounting for 58% of total deals across the top 100 celebrities and influencers. (ST)
The majority of consumers (36%) say that they would need to see a product promoted by a creator or influencer two to three times before considering purchasing; with 23% of Gen Z saying they would need to see a product promoted four to five times. (Mavely)
With a 50% lower CPM compared to digital ads and an 80% lower CPC compared to search ads, creator licensing campaigns provide a dramatically higher ROI. (#paid)
55% of Social Media Users have made Influencer-Driven Purchases on Amazon. (IZEA)
Gen-Z & Millennials Reports
As of October 2024, the segment of liberal-identifying Gen Z adults dropped from 41% to 27%, and the segment of self-described conservatives grew from 16% to 23%. (MC)
In a new UCLA survey, 39.2% of U.S. teens selected playing video games as their favorite activity over watching TV or movies (33.3%) or scrolling on social media (27.5%). (read)
Microsoft’s Gen Z Research shows 70% Zers trust a brand that depicts diversity in advertising campaigns more + shares new prompts for better Ad Copy using Prompt engineering. (AOB)
Gen Z consumers’ most frequent purchases tend to be the following…
According to NIQ’s ‘Spend Z’ report, Gen Z will become largest + wealthiest generation in history. The report predicts by 2034, Gen Z will add more than $9 trillion dollars in spending globally more than any other generation. (NIK)
34% of surveyed Gen-Z and millennials tolerate seeing ads while streaming video via smartphones compared to 19% of older consumers who said the same. But only 22% of younger consumers and 12% of older consumers trusting social media advertising. (Forrester)
(45%) of Gen-Z find social media as the most effective advertising channel to inform themselves about new non-alcoholic beverage options. (full report)
Despite 83% of people saying they have a third place, 74% find something missing in their third place, and 65% can’t find the right fit. So, there’s clearly a gap that needs to be filled, and we think there’s a business and societal opportunity here for brands. (CRC)
1 in 4 Gen Z Shoppers use Card-linked offers for specific products. (DEL)
51% of Gen Z and Millennials want more transparency about a non-profit’s finances, but they are indulged in acts of generosity online using social media channels. (MSN)
47% Gen-Zers believe they get better career advice from ChatGPT than their managers. (EBN)
1 in 4 Gen-Zers say Tax could drive them to therapy. (FT)
83% Millennials believe in Astrology, compared to 62% of Gen-Zers. (report)
58.6% of Gen Z renters nationwide are rent burdened, though 60.2% of Millennials experienced rent burden at the same age. (Zillow)
37% of Gen Z and 39% of millennials going on shopping sprees to cope with recent stress, according to the poll by Intuit Credit Karma. (TG)
FEELD’s research reveals Gen Z was the most likely to report that they have fantasized about monogamy (81%) and to say that they fantasize about this often (44%). (read)
Gen Zers and millennials reported significantly more confidence in workplace communication than their Gen X counterparts, at 76% and 77% versus 62%, respectively. (SIA)
Harris Poll & Tubi survey shares that 53% of Gen Z and Millennials believe they’re overspending on streaming and 71% say they are canceling due to tiered memberships that force them to pay more to access certain content.
Gen-Z sports viewership on social media isn’t strong but it varies from league to league, shows new report. (KC)
40% of Gen Z and 36% of Millennials surveyed report that they are learning about finance from social media platforms, whereas less than 25% of this cohort are being educated by their financial institution. (FIS)
50% of U.S. cinema audiences are 18-34 year olds, and that demographic seems to love horror movies. (MB)
Gen-Z, termed as the generation with strongest marriages, 40% unmarried zoomers are currently involved in serious relationships. (NW)
In a recent Cosmopolitan UK sex survey, 69% of readers said that you don’t have casual sex, and yet many of them shared they do have regular sex with people you know. (more)
New Data from Financial Times shows big differences between millennials. They have too much inequality in wealth and finances, like Boomers but more. (GB)
44% of Gen-Z has skipped a meal to pay monthly bills, shows new survey. (Assurance)
The research found pet parents across generations felt the same. No participants from Generation Z, aged between 18 and 27, selected that they would trust their neighbor with their pets. (NW)
92% of Gen Z prioritises a credit score of 750 or higher over the social media fame. (FS)
54% of Gen Z men advocate for a more traditional division of labor, where men are the primary breadwinners and women assume domestic responsibilities. In stark contrast, only 28% of women support such roles. (Study)
Gen-Z and their use of emojis highlighted by a new study; An overwhelming majority always or often used emojis (87.4%), a slight majority always or often engaged with emoji brand messages (50.6%), a vast majority spent more than 3 hours per day (67.8%), and a vast majority’s digital spending was ZAR 251–ZAR 1,000 per month. (read)
75% of frontline workers report feeling burnt out, the number rises to 83% of Gen Zers. While 59% of frontline workers say they’d quit because of “negative interactions with their managers, co-workers, or customers,” that number shoots up to 71% of Gen Zers.
Gen Z and Millennials are twice as likely to say they will travel for Easter, and Gen Z is almost three times as likely to order food for takeout or delivery. (report)
33% of millennials said their decisions about where to live are highly influenced by national politics, while just 25% of Gen Z, 21% of Gen X and 16 percent of baby boomers said the same. (Newsweek)
Gen Z is willing to spend the most on average (£24.48) on beauty and skincare products compared to millennials (£23.70), Gen X (£19.76) and baby boomers (£16.25). (read)
A survey states more than 50% of Gen-Zers believe its possible to get a well paying job with only a high school diploma or GED. (report)
New Research shows that Gen-Z’s loud budgetting habits are helping them save over $600 per month. (MF)
Out of All US Generation, Gen-Z is willing to pay the most for apps, websites and online services, accounting to about $229.14 per month. (read)
Americans spend an average of $119.76 monthly on streaming video services, more than Gas (Oil) monthly spend. (RD)
The typical 25-year-old Gen Zer has an annual household income of over $40,000, more than 50% above baby-boomers at the same age. (The Economist)
59% of EU Gen-Zers prefer to shop for groceries In-store rather than online. Does this mean Grocery apps in EU are under threat? (ESM)
67% of Gen Z said traveling by air makes them nervous, highest compared to other generation. (Cause Boeing)
71 per cent of New Zealand Gen Z respondents said their friends shaped where they wanted to go and 68 per cent of millennials agreed. (report)
Before U.S. Gen-Z turns 30, they would have spent $18,000 more on rent than millennials. (study)
A new Gallup survey revealed Gen-Z is less happy than other generations. (FB)
Surprise: McKinsey shares Gen-Z spends more on grouches than any other categories. (report)
37% of Gen Z men in the U.S. lack a primary care provider, compared to 27% of millennials, 17% of Gen X and 7% of baby boomers, The Washington Post reports.
Humane Marketing Reports
The study, conducted by Samsung UK and OnePoll, surveyed 1,000 UK adults with invisible and visible disabilities and reveals that over two-thirds (68%) have felt excluded from products or services due to accessibility issues. (more)
UGC Moderation a huge concern for gamer parents, 44% of gamer parents agree in-game user-generated content (UGC) is one of the most harmful aspects of video games for kids. (WebPurify research)
85% of young respondents are at least moderately worried, with about 58% "very or extremely worried," about climate change and its effects. 38% said their feelings about climate change were interfering with their daily lives. (AX)
57% of Americans shared they need more sleep, while 42% said they’re doing fine sleep-wise. (Gallup)
Harvard publishes new research on how WFH can actually strengthen bonds between coworkers. (read)
Inclusive advertising leads to 62% higher likelihood of being a consumer’s first choice. Plus, 3.5% higher shorter-term sales and 16% higher longer-term sales. (more)
New research reveals there haven’t been enough efforts being made to solve the plastic clothing issues, no one wants to stop using plastics in their clothing. (must)
In 2015, 69%, of consumers claimed that they understood recycled content, they understood packaging recyclability. Today, that's down eight points to 61%. (report)
60% American Women say they are entirely self-taught when it comes menopause knowledge. (more)
57% of respondents were quite/very interested in sustainable home delivery services, however, 89% felt their willingness to pay more for sustainable delivery was impacted by the current economic environment. (Descrates)
New energy transition report show low level of consumer confidence in how much more they can do to make sustainable changes, hinting at a “consumer fatigue”. (EY)
Samsung’s report shares, A Third Of Adults Have Felt Judged By Their Name, the numbers rose To 53% For Minority Ethnics. (read)
New Human connection study shares Political polarisation has led to 15% people losing friends, while 16% gained friends with similar beliefs, illustrating a shift in social dynamics. Understanding political beliefs back in the equation. (must)
New Study examines how consumer response to corporations that take a stand (or not) on social/political issues – varied by “fit” between the company and the advocated issue. (read)
50% of Adults over the age of 50 in England have experienced age discrimination at work in the past year. (FN)
Kantar’s research shares 86% of board directors regard climate transformation as a business opportunity. (MB)
A Global Sustainability report calls the industry a $44 Billion opportunity, a must read. (Glow)
New study finds that European consumers have too little/low appetite for Animal-free products but change in behaviour is expected. (read)
70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. People believe brands should:
Show more humanity and generosity when times are tough (73%), Do more for the good of society and the future of our planet (71%), Do more to support our local communities/causes (70%), Help me save money (68%), Make my day-to-day life easier (63%) & Help me save time (61%). (more)
21% of adults in the U.S. feel lonely, with many respondents feeling disconnected from friends, family, and/or the world. They identified various factors that contribute to loneliness, as well as personal and community solutions. (Harvard)
CDC confirms link between teen social media use and mental health struggles. Frequent social media use was associated with a higher prevalence of bullying victimization at school and electronically, persistent feelings of sadness or hopelessness, and some suicide risk among students (considering attempting suicide and having made a suicide plan), both overall and in stratified models. (read)
52% Thai Gen Zs consider Environmental Issues to be the most important social cause (v global average. of 40% - the highest rating globally). (more)
New study shares that environmental education influences behavior of Brazilian tourists. (FV)
41% of the parents surveyed said that their children find branded products desirable because their friends have them. This compares to 35% who say their children’s brand choices are shaped by social media influencers. Some 14% say that their children do not follow or watch influencers at all. (LN)
AI Reports/Researches
60% of marketers at companies with over 1,000 employees report expert-level knowledge of AI tools, compared to 40% at smaller organizations. In 2023, 8% of marketers felt AI literacy would not impact their future employability, but in 2024, that number dropped to zero. (report)
Wharton published GenAI’s Early Years - AI Adoption report. The survey with more than 800 senior business leaders, this report’s findings indicate that weekly usage of Gen AI has nearly doubled from 37% in 2023 to 72% in 2024, driven by AI adoption by Marketing and HR.
Study; AI can respond to heinous and evil queries after bypassing its safeguard. (ARX)
Early 2024 Data showed that 48% of news websites are now blocking OpenAI’s crawler.
New research polls highlight a positive sentiment towards Ads with noticed AI disclosures. (read)
59% of companies find AI tools most useful for auto-generating captions or transcripts. (report)
Gartner shares by 2026, Google will lose 25% of its query volume to AI alternatives. But Marketing leader Rand Fishkin disagrees. (SF)
71% CPG Leaders said they adopted AI in at least one business function of their organizations (up from 42 percent in 2023), while 56 percent said they were regularly using gen AI. (more)
China produces about 50% of World’s Top AI researchers, compared to 18% coming from United States. (study)
55% of Experian survey respondents believe current AI/ML development times are too long, with 48% stating that they are updating their models more frequently due to shifting consumer behaviour. (more)
Newswire’s PR State of Press Release report shows 93% of comms professionals plan to send the same or more press releases in the coming year. Plus, use of the term "AI" within press releases grew 15% worldwide year over year. (more)
78% of surveyed hiring managers share their U.S. company will lay off recent graduates due to AI advances. (NW)
Other Studies & Reports
Brands more worried about LGBTQ ad backlash than shunning community. The majority of respondents were more apprehensive about representing the LGBTQ community in the wrong way. There was a 55% increase in people saying they didn’t know how to execute an appropriate ad. (Study)
According to a recent study, Sit-stand desks reduce sitting but don’t lower blood pressure, and prolonged standing without movement may harm cardiovascular health. (read)
A 40-year behavioural study confirms kids who bully go on to make the most money, Hmmm world is evil. (read)
🇳🇿 Economic abuse impacts 1 in 7 Kiwi Women, revealed by new study. (read)
66% Korean Baby Boomers now use internet-only banks, this is quite high usage compared to users in US & UK. (PR)
New research studying lockdowns’ impact on socioeconomic behaviour. The Authors share, “We found that those exposed to the lockdown were significantly more likely to trust others – they were 5.2 percentage points more likely to send money in the trust game; were 6.4 percentage points more likely to report honest answers in the lying game; and scored 1.3 points lower in the creativity game.”
Top products GLP-1 users are seeking include yogurt (53%), cheese (50%), red meat (47%), fresh fruit (47%), bars (41%) and salty snacks (39%). (AMC)
New research reveals Sleep deprivation in early life disrupts brain development and can increase the risk of neurodevelopment disorders like autism. (BP)
A new study shows that facial expressions of your friends while eating, they may influence your eating habits. (Read)
35% of UAE consumers have opted to reduce spending on luxury products or services. (FW)
Another study shares superhero films can promote prosocial behaviour. (RT)
VISA publishes their State of Scams: Fall 2024 Biannual Threats report: The report states ransomware attack attempts on businesses decreased by 12.3% during the reporting period, attacks on third-party providers such as cloud or web hosting services increased by 24%, representing an increasing number of fraud cases per attack. (read)
68% of U.S. adults consider themselves to be sugar-conscious. (FS)
Fears of recession and inflationary pressures in Vietnam have subsided, with consumers beginning to increase spending on experiences and travel. Vietnamese consumers are also the most optimistic in the region about their personal finances, with 90% expecting to be financially stable or better off by June 2025, ahead of Indonesia at 89% and Thailand at 82%. (VN)
New Study on Impact of Exercise on Women Pre and Post Menopause. (RDR)
Bankrate’s expert predicts four-year used car loans will reach an average of 7.5 percent by the end of 2024, highest and lowest rates for these cars in 2023 were 6.15% in January and 8.32% in December 2023. (BP)
A new research on how self-service ordering systems might help/impact businesses to connect with foreign audiences. (read)
Ozempic shows promise for alcohol and drug addiction, study finds. (NPR)
Automobile Consumers in India (71%), China (60%) and South east Asia (55%) are more willing to pay for connected vehicle services. (Deliotte)
A new study find that Men’s faces make people more uncomfortable than androgynous faces. (read)
New Study shows that language shapes communication and influences Human performance. (read)
3 out of 10 surveyed consumers shared they do not trust anyone when it comes to managing collected vehicle data. (Deloitte)
99% of European manufacturers view clean label products as essential to their business strategy, with 87% already incorporating these into their products. (biz)
1 in 4 UK adults confessed to never cleaning their smartphone. (PR)
Only 22.5% British Adults describe reporting and news as “factual”, compared with “misleading” (20.6%), “untrustworthy” (19.4%) or “biased” (19.3%). (TML)
Part-2 and spreadsheet on next Friday.