The State of Reddit: Building a brand community and advertising to haters

Your guide to staying unbanned on reddit and growing a community as a brand or indie hacker.

Before 2024 whenever I spoke to marketers about reddit, they always said, “People on reddit hate ads”. The same brand marketers are now running ads on the platform. Is something changed? No. Is the ads working for them? Maybe for a few of them.

Redditors still hate ads to a huge extent and brands are missing out by not focusing on organic reddit. It’s n…