What Happened in Marketing – AI Mode, TikTok Music, Layoffs, FTC Finals & Influencers aren't dead

This Week: Video and Audio features at Google & Amazon, TikTok x Soundcloud, FTC in the middle again and everyone wants to control Influencers economy.

There’s a lot of talk about influencer culture dying. But it won’t die—it’s just going to become more regulated, much like how celebrities are managed. Fewer companies will control the majority. We’ve entered the final acquisition phase; Publicis acquiring Captiv8 is one example. A few others are listed in the TL;DR recap below.

Okay, so you’re not the t…