What happened in marketing: Amazon dethrones Walmart, NikeSKIMS & Big Tech vs EU

This week: Amazon's ad business vs Walmart, Instagram's new plan for influencers, Nike's plan to win new business and BigTech vs EU.

Germany smells of Weimar.

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Top 5 Updates of the Week

• Amazon just dethroned Walmart in quarterly revenue for the first time ever with a bombshell $187.8 billion in sales.

  • Walmart shares fall upon disappointing forecast, fueling US sp…