The "contentification" of marketing and decline of brand strategy

Your brand doesn't need to be iconic, cult or anything. What it needs is...

This week’s newsletter is sponsored by our friends at Tracksuit, who have a message for marketers, one that’s meant to be forwarded to CFOs across the globe.

Everything is content, including marketing. That makes you question…

Are people buying the brand or marketing?

I hate the use of C-words in marketing: Culture, Community, and Cult.

Because it’s getti…