Super insightful read. Been pondering the feeling that many hirers I’m encountering have lost sight of brand and brand strategy. Framing it as a “dying art” in your publication suddenly made a lot of sense. Thank you for restoring my faith!
excellent write up!! this really affirmed recent thoughts around modern day branding, your section on hyper-consumerism driving strategy is especially prevalent in the CPG industry. The fishwife x glow recipe collab had me so boggled as to how and why it made sense. it’s getting harder to justify repeat purchases and instead of providing real use cases they’re leaning on a brand that lacks substance.
Thoroughly enjoyed this read - incredibly well written, considered, and with critical analysis. Found myself restacking over and over. Nice!
Super insightful read. Been pondering the feeling that many hirers I’m encountering have lost sight of brand and brand strategy. Framing it as a “dying art” in your publication suddenly made a lot of sense. Thank you for restoring my faith!
excellent write up!! this really affirmed recent thoughts around modern day branding, your section on hyper-consumerism driving strategy is especially prevalent in the CPG industry. The fishwife x glow recipe collab had me so boggled as to how and why it made sense. it’s getting harder to justify repeat purchases and instead of providing real use cases they’re leaning on a brand that lacks substance.