Great note on AirBnB and the importance of brand, btw. It's something that I see many companies neglect in favor of directly-attributable performance marketing, but these companies miss the subtle performance lifts that a strong brand can bring.
In the gaming industry, we've been suffering ever since Apple deprecated IDFA and introduced a new suite of privacy policies to protect user data. It's become many times more expensive to bid on ad inventory, and the market has consolidated substantially.
You know who's not sweating it, though? Companies like Supercell and King, that went all-in on brand from the very start. So I appreciate seeing you call that out.
Great note on AirBnB and the importance of brand, btw. It's something that I see many companies neglect in favor of directly-attributable performance marketing, but these companies miss the subtle performance lifts that a strong brand can bring.
In the gaming industry, we've been suffering ever since Apple deprecated IDFA and introduced a new suite of privacy policies to protect user data. It's become many times more expensive to bid on ad inventory, and the market has consolidated substantially.
You know who's not sweating it, though? Companies like Supercell and King, that went all-in on brand from the very start. So I appreciate seeing you call that out.