Companies that are doing brand awareness are playing the long term game, because it is about creating and nurturing a relationship with your user. Of course it's hard to measure. Because conversion is not the point. In a world so driven by data, this is rarely understood. The worst and most counter-productive behavior is when campaign managers try to measure brand effort with acquisition metrics.
Companies that are doing brand awareness are playing the long term game, because it is about creating and nurturing a relationship with your user. Of course it's hard to measure. Because conversion is not the point. In a world so driven by data, this is rarely understood. The worst and most counter-productive behavior is when campaign managers try to measure brand effort with acquisition metrics.