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Pinterest is having a moment, so I wrote this marketing guide for you.

Everyone is saying Pinterest will be the hottest social media app in 2024. To prepare for that, I decided to write this guide.
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I wouldn't market to Gen-Z in 2024 without knowing these stats and insights
 • Jaskaran
A TL;DR List of My Favourite Marketing Resources + Building 1,000 Fans
 • Jaskaran
1
Here's What Happened; Immediate Changes to Google Ads, Meta's Gift to Agencies + AI-powered layoffs
 • Jaskaran
This is how I view social media, A perspective that isn't new + Friday Marketing Review
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Weekly News

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What happened in marketing: Google Ads makeover, AI influencers & Pinterest’s Gen-Z move
This week: Meta’s AI avatars, Pinterest’s Gen-Z loop & Google’s ad love. All 3 are highlights but a lot more on the plate this week. 🧃
 • 
Jaskaran
What happened in marketing: TikTok and Meta's AI fever + YT's Community notes push
This Week: Cannes marked launch of a million updates, retail media to OOH. Meanwhile, we have some crazy stats to worry about this week. 🧃
 • 
Jaskaran
What happened in Marketing: CTV + Retail AdTech upgrade spree, LinkedIn AI & Euro ad launches!
This week: Meta's AI training stops, 🇩🇪 vs 🏴󠁧󠁢󠁥󠁮󠁧󠁿 in ads, LinkedIn AI coaching. Plus, a ton of AdTech updates in retail, CTV & programmatic…
 • 
Jaskaran
1
What happened in marketing: IG’s Reels Gift, YouTube Posts & Consumer Confidence 🌵
A lot happened, I mean it: IG’s best updates yet, Pinterest & Snap ads, new retail and airline media launches: 🧃 is ready!
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Jaskaran

Social Media Guides

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Why Social Media Strategies forget Brand Consideration?
Steal this social media strategy to win more business. Plus, spend less time worrying about algorithms and trends.
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Jaskaran
7
18 lessons I've learned marketing on social media
You get the best time to post, content strategies, six hats, new benchmarks & the best: hot takes as lessons.
 • 
Jaskaran
Pinterest is having a moment, so I wrote this marketing guide for you.
Everyone is saying Pinterest will be the hottest social media app in 2024. To prepare for that, I decided to write this guide.
 • 
Jaskaran
A Deep Dive into Influencer Marketing; Strategies, Tools & Plans to Grow in 2024
This Week; I wrote to expose influencer agencies, a pricing formula and strategies that work. Plus, Brands & Tactics that shape your Influencer…
 • 
Jaskaran

Marketing Insights

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Is it a marketing genius? Is brand dead?
Friday Review: SKIMS collab, Birkinifying the products, new AI models & an uncomfortable ad from Nike. Do the catch-up with 🧃
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Jaskaran
4
The Gen Z TikTok Pandemic & Duolingo's Garfield Story
Friday Review: Where is the Gen-Z and Instagram heading? Plus, What brands can steal from Duolingo & Charli XCX's Brat rollout.
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Jaskaran
2
Pinterest meets Reddit, then the Instagram boycott thing. What's up?
Friday Review: Everyone coming for reddit and Pinterest. Instagram annoying users and more insights. 🧃
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Jaskaran
4
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Marketing Changes. Message changes. Every Week.

Recent posts

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What happened in marketing: Google Ads makeover, AI influencers & Pinterest’s Gen-Z move
This week: Meta’s AI avatars, Pinterest’s Gen-Z loop & Google’s ad love. All 3 are highlights but a lot more on the plate this week. 🧃
 • 
Jaskaran
What happened in marketing: TikTok and Meta's AI fever + YT's Community notes push
This Week: Cannes marked launch of a million updates, retail media to OOH. Meanwhile, we have some crazy stats to worry about this week. 🧃
 • 
Jaskaran
Is it a marketing genius? Is brand dead?
Friday Review: SKIMS collab, Birkinifying the products, new AI models & an uncomfortable ad from Nike. Do the catch-up with 🧃
 • 
Jaskaran
4
What happened in Marketing: CTV + Retail AdTech upgrade spree, LinkedIn AI & Euro ad launches!
This week: Meta's AI training stops, 🇩🇪 vs 🏴󠁧󠁢󠁥󠁮󠁧󠁿 in ads, LinkedIn AI coaching. Plus, a ton of AdTech updates in retail, CTV & programmatic…
 • 
Jaskaran
1
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